Survey Reveals Women's Safety Concerns Driving Demand for Discreet Protection Technology

A recent survey conducted by independent research firm Talker on behalf of LogicMark Inc. reveals that women across America face significant safety concerns that impact their daily lives, with 67% of respondents identifying walking alone at night as their primary fear. The survey of 1,500 U.S. women aged 18 to 50 found that safety concerns have become deeply embedded in women's daily routines, particularly after sunset. According to Chia-Lin Simmons, CEO of LogicMark, these findings expose a critical reality that women are living with pervasive anxiety that significantly impacts and reshapes their daily lives.

The data shows that 38% of women reported safety concerns that actively impact their daily lives, with 13% experiencing significant limitations and 25% somewhat restricting their movements and choices. Additionally, 32% of respondents have experienced situations where they felt unsafe but were unable to contact someone for help, with another 26% facing this scenario multiple times. As a result, women are increasingly turning to technology for defense, protection and peace of mind. The survey found that 71% of women would prefer safety devices to be either completely invisible or disguised as jewelry and accessories, indicating a strong demand for discreet protection solutions.

LogicMark is addressing this need with Aster, its app that transforms smartphones into 24/7 personal safety monitoring devices. The Aster app, which works on both iPhone and Android devices, provides four ways to get help: an emergency button, a home screen slider for quick access to emergency services, a 'Hold Until Safe' button to arm the app, and the 'Follow-Me' feature to schedule alerts and check-ins. Once activated, the app requires users to enter a PIN to cancel if the threat becomes less urgent, and emergency services are alerted and dispatched to the phone's GPS location. Users can add trusted followers for check-ins and schedule events that alert followers if they don't check in on time.

For situations when a phone isn't accessible, LogicMark offers an emergency button that is free when signing up for Aster. This small device, no bigger than an AirTag, clips to purses, keychains or backpack straps and calls for help with three presses. A 24/7 monitoring service answers and stays on the phone until users feel safe. The compact button has a five-month battery life and, when coupled with the Aster app, acts as a quick-access emergency device. The growing reliance on mobile technology for safety is evident in the survey results, with 70% of respondents using mobile devices to keep friends and family informed of their whereabouts, and about 50% actively sharing their location through smartphones and apps.

The digital-first approach to personal safety is particularly popular among younger women aged 18-25, with 62% using location-sharing apps compared to 41% of women aged 36-50. This trend aligns with the projected growth of the global personal security app market, which is forecast to reach $2.45 billion by the end of 2032, growing at a CAGR of 14% between now and 2032. As Simmons noted, beyond technology development, there is a need to advocate for systemic changes that address the root causes forcing women to live in fear, with every safety concern revealed in the survey representing a call to action for society.