TenCate's Pivot Performance Turf Gains Rapid Adoption Across North America

TenCate's Pivot Performance Turf is rapidly gaining ground across North America less than a year after its official U.S. launch, redefining expectations for what synthetic turf can deliver. Bioengineered to replicate the look, feel and performance of natural grass, Pivot has already been installed in 30 states and Canada, with players, coaches and athletic directors praising the turf for its natural feel, elite performance and environmental advantages. Joe Fields, President and CEO of TenCate Americas, stated that Pivot represents the most significant advancement the industry has ever seen, playing like natural grass while requiring no performance infill, lasting longer than conventional turf and being fully recyclable.

Developed by TenCate's Center for Turf Innovation, Pivot was engineered from the ground up to replicate the performance of elite natural grass. Researchers gathered data from college and professional athletes wearing biosensors while training and competing on Pivot turf, using real-world feedback to fine-tune the surface to deliver the ideal balance of grip, give, stability and speed. Brad Goewey, Athletic Director and Head Football Coach at Centralia High School in Illinois, noted that the turf feels similar to Bermuda grass both when walking and playing, expressing satisfaction with how it compares to natural grass fields.

Pivot's impact extends beyond player performance to environmental sustainability and durability. The turf system lasts up to 50% longer than conventional turf systems and can be recycled at the end of its lifespan, backed by an industry-first 12-year warranty. It requires no performance infill, meaning Pivot needs fewer materials and less energy to install while substantially reducing plastic shedding because there's no abrasive infill to wear down fibers or migrate out of the turf. The system contains zero detectable PAHs or lead, meeting California Prop 65 requirements and FIFA, NCAA and NFL testing criteria, while eliminating the need for mowing, watering, fertilizing or pesticide applications like natural grass - cutting emissions, reducing pollution and conserving water.

Dr. Colin Young, Global Director of Research and Development at TenCate, described Pivot as more than a new product but rather the next generation of synthetic turf, representing the first system that hits all marks in terms of playability, sustainability and durability. Pivot features a dense, grass-like surface with 200% more individual fibers than competitive systems, supported by a proprietary blend of TenCate's proven Extended Play yarns and newly developed fiber technology. It's available in three face weights and more than 10 colors to meet diverse needs, typically installed with Pivot Cool, TenCate's non-toxic, mineral-based cooling agent that helps dissipate heat and reduce surface temperatures during warm weather without direct player contact or surface visibility issues.

With more installations underway every month, TenCate aims to build on this early success, as demonstrated by the U.S. map on the Playing for Keeps website showing numerous locations that have chosen Pivot for their fields. Fields emphasized that demand for Pivot has taken off because game-changing products like this don't come along often, with the response from programs across the country confirming that Pivot is setting a new standard for synthetic turf that coaches, athletes and facility managers have been hoping for. More information about Pivot and TenCate's commitment to performance and sustainability is available by visiting the Pivot webpage.