The Dairy Alliance Launches Football Sweepstakes to Promote Milk's Role in Athletic Performance

The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, has launched the "Milk's Got Game: GA vs. TN" sweepstakes, offering football fans an opportunity to win tickets to the University of Georgia versus University of Tennessee game and autographed footballs from star players. Two grand prize winners will receive two tickets each to the September 13 game at Neyland Stadium in Knoxville, Tennessee, with each prize valued at $744, while two secondary winners will receive autographed footballs—one signed by University of Georgia player Gunner Stockton valued at $169 and one signed by University of Tennessee player Jake Merklinger valued at $75.

Joanne Engelhardt-Risko, Vice President of Strategic Marketing for The Dairy Alliance, emphasized the connection between dairy milk and athletic performance, stating, "Football demands strength, stamina, and recovery, and dairy milk fuels these athletes at every step. From morning workouts to late-night practices, milk provides the high-quality protein, natural electrolytes, and essential nutrients that help players perform at their best." The sweepstakes aims to engage fans while promoting the nutritional benefits of dairy products for athletes.

The promotion runs through September 7, 2025, with participants required to be at least 18 years of age and located in the United States or its territories. Winners will be notified by email on September 9, 2025. Participants can enter by following @thedairyalliance on Instagram, liking and commenting on the designated sweepstakes post, and submitting an entry form via direct message, or by mailing a postcard to The Dairy Alliance's Atlanta address.

For complete sweepstakes rules and entry details, participants can visit https://thedairyalliance.com/official-sweepstakes-rules. Additional information about The Dairy Alliance is available at https://thedairyalliance.com. The organization represents dairy farmers across eight Southeastern states and works to promote dairy foods and knowledge about the dairy industry through various educational and promotional initiatives.