United Home Loans Partners with Mitesco for Targeted Digital Marketing at Real Estate Conference

United Home Loans, LLC of Wilmington, Delaware has engaged Mitesco, Inc. through its Centcore Data Center division to deliver a comprehensive digital advertising campaign utilizing advanced geofencing and retargeting technology during the upcoming eXp Realty Conference in Miami, Florida. The partnership represents a significant investment in precision marketing technology aimed at connecting the mortgage lender with thousands of real estate professionals attending the October 19-23, 2025 event. Under the engagement, Centcore will design, manage, and deploy integrated Facebook and Google campaigns that include geofencing around the conference venue and key hospitality areas, paired with a post-event retargeting phase to continue engagement for 14 days following the conference.

Brian Valania, General Manager of Centcore, emphasized the strategic importance of this collaboration, stating that the project highlights how Centcore's digital and data-driven capabilities can help clients like United Home Loans reach precise audiences and maximize marketing ROI. The campaign combines advanced analytics, creative execution, and infrastructure expertise to produce measurable outcomes while strengthening Centcore's role in the growing digital marketing ecosystem. This initiative demonstrates how mortgage lenders are increasingly turning to sophisticated digital marketing strategies to target specific professional audiences in the real estate industry.

The key campaign elements include geofencing perimeter deployment around conference and high-traffic zones, real-time performance analytics for transparency and optimization, and a four-day live campaign followed by a 14-day retargeting program. This approach allows United Home Loans to maintain engagement with conference attendees both during and after the event, potentially increasing conversion rates and building longer-term professional relationships. The timing of this campaign coincides with a period of significant activity in the real estate market, making effective targeting of real estate professionals particularly valuable for mortgage lenders seeking to expand their market presence.

Mitesco, through its Centcore division, continues to expand its footprint in digital marketing, analytics, and infrastructure services, providing data-center-driven solutions that power business growth across sectors including finance, healthcare, and real estate. The company's focus on platforms that improve efficiency, access, and affordability aligns with the needs of financial services companies like United Home Loans that operate in competitive markets. This partnership represents the growing intersection between traditional financial services and advanced digital marketing technologies, where data-driven approaches are becoming essential for reaching target audiences effectively.

The engagement between United Home Loans and Mitesco's Centcore division reflects broader trends in the mortgage industry toward more sophisticated digital marketing strategies. As competition intensifies in the lending sector, companies are increasingly seeking innovative ways to connect with real estate professionals who serve as important referral sources for mortgage business. The use of geofencing technology allows for precise targeting of conference attendees, while the extended retargeting phase enables continued engagement with potential business partners beyond the physical event. This approach could set a new standard for how mortgage lenders approach conference marketing and professional relationship building in the digital age.