Vertical IQ and Ignite Sales Partner to Enhance Financial Institutions' Industry Intelligence Access

Vertical IQ, a leader in industry intelligence, and Ignite Sales, Inc., an award-winning bank sales engagement platform, have announced a partnership aimed at simplifying the integration of industry intelligence for financial institutions. This collaboration allows Vertical IQ's comprehensive industry and economic content to be dynamically applied within the Ignite Sales Engagement Platform, enhancing the user experience for business banking sales teams.

The partnership leverages Vertical IQ's extensive coverage of over 97% of the economic revenue in the U.S. and Canada, including more than 920 Industry Profiles and 3,400 local economic reports, to provide bankers with real-time access to valuable insights during customer conversations. Ignite Sales' platform, known for its data-driven AI that facilitates personalized banking solutions, will now offer these insights directly within its interface, eliminating the need for bankers to switch between platforms.

Paul Hock, VP of Sales and Strategic Partnerships at Vertical IQ, emphasized the partnership's goal to empower bankers with actionable insights at the critical moments of customer interactions. Similarly, Ken Patrick, Chief Growth Officer of Ignite Sales, highlighted how this integration advances their mission to deliver exceptional, tailored customer experiences by providing immediate access to high-value industry data.

The integration is currently being implemented with joint clients and is expected to be available to all Ignite Sales users by the fourth quarter of 2025. This initiative addresses the growing demand among banks for streamlined processes that save time while maintaining personalized, consultative customer experiences.