Water Wings Swim School Expands Nationally Through Franchise Program After Unleashed Brands Acquisition

Water Wings Swim School, founded by Avi Shafshak and his wife Tracy in 2003, has grown from a single location in Las Vegas to a nationally recognized swim education brand with 13 corporate-owned locations across four states. The school's recent acquisition by Unleashed Brands has paved the way for a national franchise program, aiming to extend its lifesaving swim instruction to more communities.

The founders' backgrounds in swim instruction, child psychology, and business have been instrumental in shaping Water Wings' approach to swim education, focusing on safety, confidence, and joy in the water. The school differentiates itself through its comprehensive programming for all ages and its commitment to franchisee success, offering lower buildout costs and flexible ownership options.

Partnering with Unleashed Brands has provided Water Wings with advanced technology, marketing support, and operational expertise, accelerating its growth strategy. Since launching the franchise program in May, Water Wings has signed eight franchise agreements, a testament to the strength of its model and mission. The school looks for franchise partners who share its passion for community impact and is committed to supporting them for long-term success through comprehensive training and ongoing operational support.

Looking ahead, Water Wings aims to expand into new markets, bringing its high-quality swim education to more families and communities, while maintaining its core mission of preventing drownings and fostering a love for swimming among children.