Waterloo Turf Expands Franchise Footprint Amid Growing Demand for Artificial Turf
July 21st, 2025 5:06 PM
By: Newsworthy Staff
Waterloo Turf's rapid expansion and unique franchise model highlight the increasing demand for low-maintenance, durable artificial turf solutions in residential and commercial markets.
Since its franchising launch in December 2024, Waterloo Turf has sold over 36 territories, expanding beyond Texas into regions where outdoor living is a year-round lifestyle. CEO Tim Lovett emphasizes the importance of maintaining quality and a personal touch amidst rapid growth, targeting the Southeast, Southwest, and select Midwest markets for further expansion.
The surge in artificial turf demand is driven by homeowners and commercial buyers seeking low-maintenance, cost-effective outdoor solutions. Waterloo Turf differentiates itself with a systematic approach to installations, integrating turf with other outdoor upgrades for a complete transformation of outdoor spaces.
Residential projects lead in turf adoption, with notable growth in pet facilities and schools. Recent trends show homeowners opting for full outdoor makeovers, combining turf with pavers, gravel, and flower beds for functional and aesthetically pleasing spaces.
Source Statement
This news article relied primarily on a press release disributed by citybiz. You can read the source press release here,
