Yuenglings Ice Cream Corp Transforms into Frequency Holdings, Pivots to Multi-Brand Tech Strategy

Yuenglings Ice Cream Corporation (OTC: YCRM) has officially filed amended articles of incorporation to change its corporate name to Frequency Holdings, Inc., marking a significant strategic transformation for the company. The name change represents more than a simple rebranding, but a fundamental reimagining of the company's structure and purpose.

Led by CEO Rick Jordan, Frequency Holdings is positioning itself as a technology-focused holding company modeled after successful corporate structures like Berkshire Hathaway and Alphabet. The company aims to build a portfolio of high-impact technology ventures with clear vertical leadership and operational independence.

The company's flagship subsidiary, ReachOut, will continue its aggressive acquisition strategy in the IT and cybersecurity sectors, targeting regional firms with annual revenues between $500,000 and $2 million. ReachOut plans to integrate these acquisitions using an AI-driven support model and scalable service infrastructure.

Another key venture within the Frequency ecosystem is TRUSTLESS, an early-stage digital identity and data verification company designed to operate with its own leadership and capitalization path. Jordan emphasized that the company is not just scaling one brand, but creating a platform to incubate and acquire companies in digital identity, AI, and automation technologies.

The strategic pivot signals a significant shift from the company's original identity, transitioning from a potential ice cream-related business to a technology holding company. By creating a flexible corporate structure, Frequency Holdings seeks to generate long-term shareholder value through diverse, synergistic technology ventures.

The company has filed the name change with the State of Nevada and is currently awaiting FINRA review for final approval of the name and stock symbol change. Jordan stated that the corporate restructuring reflects the company's operational evolution and provides a clear framework for future growth and investment.