We Are Built for What Comes Next
Yes, Newsworthy.ai checks every box of a traditional newswire. Your press release is distributed across hundreds of websites and indexed by Google News. But the old model was built for reach. The new model is built for retrievability, structure, and authority.
Why Newsworthy?
The role of the press release has changed.
Discovery no longer happens in one place. It happens across search engines, AI systems, social platforms, podcasts, newsletters, video, and zero-click environments.
Press releases are no longer just announcements. They are structured, timestamped sources of record that help brands remain visible, current, and credible wherever information is surfaced.
What matters now is not just where your release is published, but whether it can be found, understood, and used by modern discovery systems.
Newsworthy.ai was built for this reality. We still deliver the core capabilities of a traditional wire. Your release is published across hundreds of websites and indexed by Google News. But that is no longer enough.
Today, visibility depends on structure, clarity, consistency, and trust. That is why Newsworthy helps you create, optimize, and extend your news so it can be discovered, retrieved, and cited across search, AI, and modern content channels.
AI-Native Platform
AI is not an add-on. It is built into every part of Newsworthy.ai. We were the first press release newswire (by over one year) to integrate AI into its platform, and it remains core to how the system works today.
Every release is evaluated for SEO quality, AI grounding, and retrievability, helping ensure your news performs across search engines, AI systems, and answer-driven platforms.
You do not need to understand the underlying technology. The platform handles it for you, so every release is built for how information is discovered today.
AI-Native Creation and Optimization
Create press releases the way modern content is created.
Start from a URL, a Word document, a Google Doc, or upload your finished release directly. Newsworthy.ai generates a structured draft, recommends improved headlines and content, identifies weak areas, and automatically creates FAQ sections.
As you work, the platform organizes your content so it can be clearly understood by search engines and AI systems, helping your release perform across modern discovery environments.
Supporting 'News Marketing' Content
A press release should not end as a single document.
Newsworthy.ai transforms each release into a broader content system including articles, blog posts, FAQs, TLDRs, social posts, audio (podcasts), video (YouTube, Instagram, TikTok) Substack newsletter snippets and twelve languages. This allows your news to surface across more channels and formats while maintaining a consistent message.
This is News Marketing: transforming each press release into a multi-format, multi-channel content asset.
Distribution Boost via NewsRamp™
Traditional distribution gives you publication. NewsRamp™ helps turn that publication into wider visibility.
Each Newsworthy.ai release is further amplified through the NewsRamp ecosystem into additional formats such as articles, blog posts, newsletters, podcasts, video, social content, and multilingual versions. This gives your news more ways to surface across search, AI systems, social platforms, and other discovery environments without requiring you to create those assets manually.
SEO Amplification via Burstable.news™
A single press release should not have only one life or one placement.
Burstable.news™ extends your release into hundreds of unique, curated articles that are published across a growing network of websites seeking fresh, high-quality business content. Each version is tailored and formatted differently, giving publishers unique content while expanding your reach.
This creates a powerful dynamic. Other sites want the content because it keeps their platforms current and relevant. You gain additional visibility, distribution, and authority without additional effort or cost.
The result is broader reach, stronger E-E-A-T signals, and more opportunities for your news to surface across search and modern discovery systems.
Brand Profiles and Newsrooms
Manage each brand, client, or product line within its own structured profile.
Create unlimited brand profiles, each with a dedicated public-facing newsroom, organized assets, contact information, and its own journalist and advocacy lists. Connect separate Google Business Profiles, assign multiple PR contacts, and choose the appropriate contact and distribution settings for each release.
Each branded newsroom serves as a centralized source of record for your news, enriched with social media accounts, blog links, and connected resources such as Dropbox or Google Drive.
This keeps content, outreach, and visibility fully organized while strengthening consistency across search and AI systems.
Sharing Lists
Your news reaches farther when the right people are notified and engaged.
Sharing Lists allow you to upload emails for two key audiences: journalists for media outreach and advocacy lists including employees, partners, and supporters who help amplify your news.
You can create separate lists for each of your Brand Profiles.
With each release, choose whether to notify media, advocates, or both. Notifications are sent automatically, and each message includes tracking so you can monitor engagement and measure results.
Google Business Profile Integration
Newsworthy.ai pioneered the inclusion of a Google Business Profile (formally, Google My Business) in press releases, offering businesses another way to enhance their online presence.
By connecting your Google Business Profile, Newsworthy.ai helps reinforce your business identity, improve trust signals, and increase visibility for organizations that want their news tied to a real-world presence.
Benefits of embedding a Google Business Profile map in your press releases:
- Builds trust among potential customers through visual location proof and press mention.
- Adds an interactive and visual element to the release, paving the way for improved audience engagement.
- Delivers convenience and an engaging exploration tool to readers by providing vital location and business details.
Built-In Retargeting
A press release should not end when it is read.
In the past, a press release might reach thousands of people once and then disappear. There was no follow-up, no continued engagement, and no way to turn that attention into results.
Newsworthy.ai changes that.
As readers engage with your release, your retargeting pixel captures them automatically, turning one-time views into a reusable audience. You can follow up with ads across platforms like Google, Meta, and more, keeping your brand in front of people who have already shown interest.
Your press release becomes more than an announcement. It becomes a marketing asset that drives ongoing engagement, nurtures demand, and delivers measurable ROI.
Detailed Reporting and eCPC
Visibility should be measurable and easy to share.
Newsworthy.ai reporting shows where your release was published, how it performed, and what each engagement effectively cost. Track placements, reads, shares, and engagement over time with visual graphs that show performance by date.
Reports can be shared through public URLs, making it easy to provide results to clients, team members, and stakeholders even if they do not have an account. You can also download reports as a PDF or CSV for distribution, analysis, and recordkeeping.
That gives you clear, portable reporting that helps measure visibility, efficiency, and long-term value in real marketing terms.
Blockchain Trusted Redirects
Newsworthy was the first newswire to register press releases on the blockchain, enforcing news integrity. Our use of the blockchain as the “source of truth” for a press release makes it possible to self-host your press releases. We call this a Trusted Redirect, a free service provided by Newsworthy.ai with the following benefits:
- More Traffic: When someone pulls up the press release, Newsworthy redirects them to the press release hosted on your site.
- More Control: When you self-host your press release you control the customer journey and can add your own call-to-action(s).
- Improved Transparency: Self-hosting your press release gives you better insights and transparency over your results.
- Increased Trust: The blockchain-verified badge builds trust with your site visitors.
- Easy Set-Up: Use our WordPress Plugin to start self-hosting your releases. We also have a Shopify plugin.
