The 28-Day Discipline That Keeps Brands Findable
News Marketing is the practice of publishing one clear, well-structured release every 28 days and letting that rhythm build a permanent, searchable footprint your buyers can find.
We Are Built for What Comes Next
Yes, Newsworthy.ai checks every box of a traditional newswire. Your press release is distributed across hundreds of websites and indexed by Google News. But distribution is no longer the destination. Today, lasting visibility and brand equity are built through structured, retrievable, and trustworthy content designed for search engines, AI systems, and modern discovery.
Why Newsworthy?
The role of the press release has changed.
Discovery no longer happens in one place. It happens across search engines, AI systems, social platforms, podcasts, newsletters, video, and zero-click environments.
Press releases are no longer just announcements. They are structured, timestamped sources of record that help brands remain visible, current, and credible wherever information is surfaced.
What matters now is not just where your release is published, but whether it can be found, understood, and used by modern discovery systems.
Newsworthy.ai was built for this reality. We still deliver the core capabilities of a traditional wire. Your release is published across hundreds of websites and indexed by Google News. But that is no longer enough.
Today, visibility depends on structure, clarity, consistency, and trust. That is why Newsworthy.ai helps you create, optimize, and extend your news so it can be discovered, retrieved, cited, and shared across modern discovery channels, building lasting brand equity with every release.
AI-Native Platform
AI is not an add-on. It is built into every part of Newsworthy.ai.
We were the first press release newswire to deeply integrate AI into the press release workflow, and it remains central to how the platform operates today.
Every release is evaluated for SEO quality, AI grounding, retrievability, and overall content quality to help ensure your news performs across search engines, AI systems, and answer-driven discovery platforms.
Newsworthy.ai also automatically wraps every press release in JSON-LD structured data using Schema.org/NewsArticle markup, allowing Google, AI agents, and large language models (LLMs) to clearly identify your organization, headline, publication date, people, places, and other key entities without relying on visual formatting alone.
This structured, machine-readable foundation strengthens entity recognition, reinforces your brand as a trusted source, and improves discoverability across search engines, AI systems, and modern retrieval platforms.
You do not need to understand the underlying technology. The platform handles it for you, so every press release is optimized for how information is discovered today and contributes to building long-term brand equity.
AI-Native Creation and Optimization
Create press releases the way modern content is created.
Start with a URL, a Word document, a Google Doc, your own notes, or upload a completed press release.
Newsworthy.ai automatically extracts key information, organizes it into a structured press release, recommends stronger headlines and content, identifies opportunities for improvement, and generates supporting content such as FAQs and key takeaways.
As your release is created, the platform structures it for both people and machines, helping search engines and AI systems clearly understand your organization, topics, and key entities. The result is news that is easier to discover, retrieve, and cite, while reinforcing your brand's authority with every announcement.
Supporting 'News Marketing' Content
A press release should never end as a single document.
Newsworthy.ai transforms every release into a complete content ecosystem, generating and publishing:
- articles
- blog posts
- FAQs and TLDRs
- social posts
- podcasts
- videos on YouTube, Instagram, and TikTok
- Substack newsletter content
- translations into twelve languages.
This allows your news to reach more audiences across more channels while reinforcing the same trusted message everywhere it appears. Each new format becomes another opportunity to strengthen visibility, credibility, and long-term brand equity.
That is News Marketing: transforming every press release into a multi-format, multi-channel marketing asset that continues working long after it is published.
Distribution Boost via NewsRamp™
Traditional distribution gets your news published. NewsRamp™ helps turn that publication into lasting visibility.
Each Newsworthy.ai press release is amplified through the NewsRamp ecosystem into additional formats including articles, blog posts, newsletters, podcasts, videos, social content, and multilingual versions.
Every new format creates another opportunity for your news to be discovered, shared, retrieved, and cited across search engines, AI systems, social platforms, and other modern discovery channels.
Rather than relying on a single announcement, NewsRamp helps transform every press release into a consistent stream of trusted content that strengthens visibility, reinforces your brand, and builds long-term brand equity.
SEO Amplification via Burstable.news™
A single press release should not have only one life or one placement.
Burstable.news™ transforms your press release into hundreds of unique, curated articles that are published across a growing proprietary network of websites seeking fresh, unique, high-quality business content. Each version is uniquely formatted and tailored to the publisher, creating valuable content for their audience while expanding your brand's visibility.
This creates a powerful cycle. Publishers receive a steady stream of relevant content that keeps their sites fresh and authoritative. Your organization gains additional visibility, trusted third-party mentions, and consistent brand signals across the web, all without additional effort or cost.
The result is stronger E-E-A-T signals, increased topical authority, greater discoverability across search and AI systems, and another meaningful contribution to your long-term brand equity.
Brand Profiles and Newsrooms
Manage each brand, client, or product line within its own structured profile.
Create unlimited brand profiles, each with a dedicated public-facing newsroom, organized assets, contact information, and its own journalist and advocacy lists. Connect separate Google Business Profiles, assign multiple PR contacts, and choose the appropriate contact and distribution settings for each release.
Each branded newsroom serves as a centralized source of record for your news, enriched with social media accounts, blog links, and connected resources such as Dropbox or Google Drive.
This keeps content, outreach, and visibility fully organized while strengthening consistency across search and AI systems.
Sharing Lists
Your news reaches farther when the right people are notified and engaged.
Sharing Lists allow you to upload emails for two key audiences: journalists for media outreach and advocacy lists including employees, partners, and supporters who help amplify your news.
You can create separate lists for each of your Brand Profiles.
With each release, choose whether to notify media, advocates, or both. Notifications are sent automatically, and each message includes tracking so you can monitor engagement and measure results.
Google Business Profile Integration
Newsworthy.ai pioneered the inclusion of a Google Business Profile (formally, Google My Business) in press releases, offering businesses another way to enhance their online presence.
By connecting your Google Business Profile, Newsworthy.ai helps reinforce your business identity, improve trust signals, and increase visibility for organizations that want their news tied to a real-world presence.
Benefits of embedding a Google Business Profile map in your press releases:
- Builds trust among potential customers through visual location proof and press mention.
- Adds an interactive and visual element to the release, paving the way for improved audience engagement.
- Delivers convenience and an engaging exploration tool to readers by providing vital location and business details.
Built-In Retargeting
A press release should not end when it is read.
In the past, a press release might reach thousands of people once and then disappear. There was no follow-up, no continued engagement, and no way to turn that attention into results.
Newsworthy.ai changes that.
As readers engage with your release, your retargeting pixel captures them automatically, turning one-time views into a reusable audience. You can follow up with ads across platforms like Google, Meta, and more, keeping your brand in front of people who have already shown interest.
Your press release becomes more than an announcement. It becomes a marketing asset that drives ongoing engagement, nurtures demand, and delivers measurable ROI.
Detailed Reporting and eCPC
Visibility should be measurable and easy to share.
Newsworthy.ai reporting shows where your release was published, how it performed, and what each engagement effectively cost. Track placements, reads, shares, and engagement over time with visual graphs that show performance by date.
Reports can be shared through public URLs, making it easy to provide results to clients, team members, and stakeholders even if they do not have an account. You can also download reports as a PDF or CSV for distribution, analysis, and recordkeeping.
That gives you clear, portable reporting that helps measure visibility, efficiency, and long-term value in real marketing terms.
Blockchain Trusted Redirects
Newsworthy was the first newswire to register press releases on the blockchain, enforcing news integrity. Our use of the blockchain as the “source of truth” for a press release makes it possible to self-host your press releases. We call this a Trusted Redirect, a free service provided by Newsworthy.ai with the following benefits:
- More Traffic: When someone pulls up the press release, Newsworthy redirects them to the press release hosted on your site.
- More Control: When you self-host your press release you control the customer journey and can add your own call-to-action(s).
- Improved Transparency: Self-hosting your press release gives you better insights and transparency over your results.
- Increased Trust: The blockchain-verified badge builds trust with your site visitors.
- Easy Set-Up: Use our WordPress Plugin to start self-hosting your releases. We also have a Shopify plugin.
