Editorial Guidelines

See Also How to Write the Perfect Press Release is an accessible and inclusive news distribution platform that helps you get more people to see, engage with and promote your news. is open to all people and organizations without censorship or bias, regardless of company size, budget, geography, industry, ideology, or politics.

All news releases submitted to are reviewed by editors to ensure that the news release is appropriate for the newsworthy platform and correctly formatted. Remember, your news release is not an advertisement, article, or blog post. Your press release is news and should be written accordingly. The following guidelines will help you submit a well-written and formatted news release to — and improve the chances of your news release getting media coverage and influencer engagement.

Note: customers are solely responsible for the content they publish on Our editorial guidelines are established and published here to keep you safe and protect the integrity of the newswire for all participants.

What’s Appropriate for the Platform and Distribution Network?

In general, any information of interest contains a clear, timely, and newsworthy angle that is free of advertising hype and spam. Examples: news about events, speaking, awards, new products, business growth/expansion, partnerships, new hires and promotions, company milestones, financial or funding news, issuance of content/information (e.g., book, white paper, market research, etc.) or an opinion on a topic currently in the news. Scroll down to see examples of news releases is unable to accept.

The Basics - Make sure that the news release is:

  • Non-advertorial

  • Written in the third person and free of direct address (i.e. “you,” “I,” “we,” etc.) unless used within a quotation or pull quote.

  • Free of ‘hype flags’ (exclamation points; hyperbolic claims; descriptions of a product or service as ‘amazing’, or upper case characters to create emphasis.

  • Free of HTML tags and non-standard characters, tables, or forced line breaks. will not accept/distribute the following:

  • Duplicate news releases: A news release can only be distributed once through

  • Stock Recommendations: news releases that promote stock picks, newsletters, alerts, recommendations, advice, or reviews.

  • Advertisements: If your press release is primarily aimed at selling a product or service, then it is an advertisement and not a press release. A good press release informs the media and the general public about a newsworthy topic. If the primary purpose of the document is to sell without any other newsworthy element, then it will be denied publication.

  • Sexually Explicit Content: will not accept content about sexually explicit material, products, or sexual enhancement products. Press releases should not contain references or links to explicitly sexual material, illegal material, or profane language. Please note that all 18-and-older Web sites are considered sexually explicit.

  • Gun Topics: news releases promoting the sale of handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns, 3D-printed guns, and any parts or components, whether finished or unfinished, that are essential to or enhances the functionality of a gun.

  • Tobacco: news releases promoting the sale of tobacco or any products containing tobacco, its consumption, or simulating tobacco smoking, e.g. vaping, e-cigarettes, herbal cigarettes.

  • Copyrighted content: News, feature images, articles, opinion columns, editorials, or news stories from other websites, publications, or sources are not permitted, especially if they are copyrighted.

  • Third-Party Legal Releases: only accepts news releases from law firms in which the firm is representing one of the parties in the case (we require a case number, the court of record, complaint number, or other sufficient documentation for all press releases referencing legal action or criminal matters).

  • Intent to Harm: content deemed intended to incite, advocate or express hatred, bigotry, racism, or gratuitous violence; promote personal opinions attacking an individual or group; maliciously affect a company’s stock; or stalk, defame, defraud, degrade, shame, or victimize an individual or group.

  • Online Gambling: fantasy sports, and related sites that utilize a “pay-to-play” model for participation.

  • Payday, short-term loans, or other unsecured loan services.

  • Pharmacies or websites which sell prescription drugs: Online pharmaceuticals or online pharmacies or websites which sell prescription drugs unless both the website and release explicitly state that a doctor’s prescription is required for purchase. Such releases must be located within the United States or the UK.

  • Unsafe Weight Loss Products: Unsafe or potentially hazardous weight loss products or ingredients cited in the U.S. Food and Drug Administration Tainted Products list.

  • Unapproved or Misleading Health Supplements:
    • Items listed on Google’s AdWord policy page regarding prohibited pharmaceuticals and supplements

    • Sexual enhancement supplements

    • Products that contain ephedra

    • Non-prescription products containing human chorionic gonadotropin (hCG)

    • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients

    • False or misleading health claims, including claims implying that a product is as effective as prescription drugs or controlled substances

    • Non-government-approved products and medical procedures that are marketed in a way that implies that they’re safe or effective for use in preventing, curing, or treating a particular disease or ailment

    • Products that have been subject to any government or regulatory action or warning

    • Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance News Release Sections and Formatting Guidelines

  • Headline: Your headline is the most read part of your press release. Be creative but not deceptive. Your headline should be no more than 70 Alphanumeric Characters. Use “Title Case” (Headlines using ALL CAPS will be placed on Editorial hold pending correction).

  • Abstract / Summary: The second most read portion of your press release. Your abstract gets syndicated and appears alongside your headline in news readers and news apps. Summarize the key message of your release in 2-3 sentences.

  • Notable Quote: Also known as a pull quote. A pull quote is a key phrase, quotation, or excerpt that draws readers into your news release — and makes your news release more visually appealing. A pull quote is typically pulled from your news release copy and highlights the key message from your news. One sentence is sufficient.

  • Release Date & Time: Press releases should rarely be scheduled last minute. Allow yourself time to make any edits and optimize your release prior to distribution. We recommend that you submit your release the day prior to its release.
    For "Pay as You Go" (PAYGO) press release customers (Non-Subscribers), release dates should be at least 24 hours in advance of your desired distribution time. PayGo customers may pay an extra fee for expedited same-day distribution.

  • Location: The city and state/province where the news is being reported (Example: Vancouver, BC, Canada). This is typically the city and state of your primary corporate offices. A country is optionally acceptable.

  • Content (News Release Body)
    • Minimum 200 Words

    • While no upper limit exists, the recommended length is about 500 words.

    • Hyperlinks should be embedded hyperlinks and fully functional at the time of submission (no ‘page not found’).

    • Limit the number of hyperlinks to 1% of your release copy, or one link per 100 words.

    • If your news release contains ticker symbols, C-Suite executive appointments, or M&A and Partnership news, will require authorization from a company executive before your news release can be approved for distribution. Approval requests must be sent to a qualified individual at the corporate email domain for each mentioned company.

  • Social Image: A social banner is an important part of your press release optimization and success and helps influencers and others share your content across social media platforms. Minimum Requirements include landscape orientation, 1200 pixels wide x 628 pixels high (aspect ratio 1:1.91), and a resolution of between 72 and 96 dpi (no more than 96 dpi). Avoid text, but center all text and subject matter in the social banner if necessary.

  • News Images: Landscape orientation is preferred with a minimum width of 500 pixels. Your primary news image must be in .jpg format. Do not use a company logo. Your company logo is by default already displayed on your news release page.

Note: Avoid .png images because transparency layers do not always transfer correctly as images get resized and cropped  —  which may occur when distributes your press release to partner sites.
Remember, you are responsible for making sure that you have the appropriate license and permission to use any image(s) that you submit to

  • Target Topics: Select up to 5 relevant categories. Cross-posting to irrelevant topics is discouraged and monitored by our editorial staff.

  • Target Regions: Select up to 5 MSA/Regions (depending on your membership level).

  • Release Contact: The name, email, and phone of the individual that readers should contact if they have an interest in your news. Email addresses within the body of the news release may be altered to avoid unwanted spam.

  • Public Online Drive URL: The use of a public “drive” URL is the perfect way to share files that are relevant to your news. Think about media swipe files, hi-res headshots, PowerPoint files, etc. By including a drive URL you have more control of what exists in the shared drive space than by attaching those assets directly to your press release.
    Public Dropbox, Google Drive,, and other such services can be included in your news release to direct readers to additional information pertaining to your news.

  • Video: Embedded videos must be provided from a hosting service such as Youtube, Vimeo, etc. Use the embed URL/link provided by your streaming platform. Do not use short-share links.

  • Landing Page URL: The landing page URL should not be your company’s top-level domain ( Instead, insert a link that directs readers to more information regarding the main topic of the release. Think of the Landing Page URL as the ‘tip of your funnel’. Examples: If you are launching a book, direct readers to a page where they can learn more about the book and purchase it. If the release is a new company hire, direct users to a bio of the new hire. UTM tracking links are recommended.

  • Other Files: You can include files of virtually any format with your release. These files will be listed and downloadable alongside your release.