Why is news marketing important?
It's no longer enough (it never really was) to just post a release to a newswire. At least it is not enough if you want your buyers to actually see your news. We believe that newswire distribution is only the beginning. The real value is derived from the actions taken post-distribution, ensuring that your news announcements get greater visibility with your targeted audience.
What news marketing tools does Newsworthy offer?
Newsworthy's AI tools take your press release and generate complementary content to help with your news marketing such as personalized emails for media outreach, social media posts, short news videos, and blog posts/articles.
We also offer news advocacy. News Advocacy refers to the practice where an organization's employees, customers, and other stakeholders champion the company's news, acting as brand ambassadors. Newsworthy pioneered the integration of advocacy with press release distribution. Simply upload the contact details of your advocates and when your press releases are distributed, Newsworthy will automatically notify your advocates via email.
Another tool is our influencer marketplace, a built-in platform that allows companies to hire relevant online influencers to promote a press release. Once your press release is live, you can utilize the influencer marketplace to identify and collaborate with influencers who align with your brand or news topic. These influencers can then share, promote, or even create content around your press release, amplifying its reach and resonance. By hiring relevant influencers through Newsworthy's marketplace, your company can ensure that your news reaches specific demographics and niches, thus increasing its impact and engagement levels.