The Midwife in Vienna Strengthens U.S. Footprint Through Wellness Platform OneLavi.com

As demand grows in the United States for clean, transparent maternal and baby care, The Midwife in Vienna, an Austrian wellness brand founded by midwife Sarah Lares, continues to deepen its U.S. market presence through its availability on OneLavi.com, a curated destination for premium beauty, health, and wellness brands.

Rather than mass-market placement, the brand’s presence on OneLavi reflects a strategic alignment around quality, education, and trust. OneLavi’s focus on carefully selected wellness products mirrors The Midwife in Vienna’s own philosophy: minimal ingredients, organic integrity, and formulations rooted in real-world care experience.

“Parents today are more informed than ever,” said Sarah Lares, founder of The Midwife in Vienna. “They want to understand where products come from, how they’re made, and why each ingredient matters. OneLavi creates the right environment for that level of transparency.”

A Natural Fit for a Curated Wellness Marketplace

Unlike traditional retail environments, OneLavi emphasizes brands with clear origins, ethical production standards, and proven efficacy. The Midwife in Vienna’s Austrian-made formulations—crafted using certified organic, food-grade ingredients—fit squarely within that framework.

Each product reflects nearly two decades of hands-on midwifery experience, designed to support mothers and babies during pregnancy, postpartum recovery, and early infancy without unnecessary additives or synthetic ingredients.

European Craftsmanship Meets U.S. Consumer Demand

Produced in Austria in small batches, The Midwife in Vienna’s products reflect Europe’s stricter organic standards and long-standing traditions of herbal wellness and postpartum care. This European approach has resonated with American families seeking alternatives to heavily commercialized maternity and baby products.

The brand’s availability on OneLavi allows U.S. consumers to access European-crafted care that prioritizes safety, sustainability, and simplicity—values increasingly driving purchasing decisions in the wellness category.

A Foundation for Continued U.S. Growth

The Midwife in Vienna’s presence on OneLavi.com complements its broader U.S. expansion strategy, which includes upcoming availability on Amazon.com and Walmart.com. Together, these channels allow the brand to reach families at different stages of their wellness journey—while maintaining consistency in messaging and product integrity.

“Growth only matters if it stays aligned with your values,” Lares said. “OneLavi gives us the opportunity to grow thoughtfully, without compromising what makes our products special.”

Follow @diehebammeinwien on Instagram to stay updated on official launches and explore the full collection of products made with love in Austria.

About The Midwife in Vienna
Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand inspired by nearly 20 years of hands-on birth and postpartum experience. The company crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients—many vegan and food-grade—reflecting the brand’s core values of simplicity, trust, and natural care.