Unlock AI Discoverability: Transform Your Brand's Online Presence

News Marketing: The 28-Day Discipline That Keeps Brands Findable presents a practical framework for addressing that challenge by helping organizations understand how AI systems retrieve information, evaluate sources, recognize entities, and surface content in response to user questions. The book introduces concepts including AI visibility, retrieval assets, entity authority, knowledge graphs, schema markup, and the role of news-driven content in modern digital discoverability.

"Many organizations are still operating with visibility strategies built for an earlier era of the internet," said David A. McInnis, author of News Marketing. "The rise of AI-powered search and answer engines is changing how information is discovered. This book provides a practical framework for understanding those changes and adapting to them."

The book outlines a repeatable 28-day publishing system designed to help organizations create structured, discoverable content that can support long-term visibility across traditional search engines and emerging AI retrieval systems. It explores how content assets like news releases, when properly structured and amplified, can serve as durable digital assets that contribute to brand discoverability long after publication.

Topics covered in the book include:

• How AI systems retrieve and evaluate information
• The differences between AI training, grounding, and retrieval
• The role of entity authority and knowledge graphs
• Schema markup and structured data best practices
• AI visibility, AIO, GEO, and evolving search behaviors
• The 28-Day Rule for maintaining newsworthiness and discoverability
• Building long-term visibility through news-driven content strategies

News Marketing: The 28-Day System for AI Visibility Through Press Releases is available now in paperback and Kindle editions on Amazon.

Free Access to the News Marketing AI ChunkTool

Marketers and PR professionals are invited to download the News Marketing book and gain free access to the AI ChunkTool, a companion web application that lets writers see their copy the way AI does. ChunkTool analyzes any pasted text and maps exactly where AI retrieval systems will slice it into chunks, comparing six industry-standard chunking strategies side by side, from fixed token windows to paragraph and semantic splitting.

Writers can instantly verify that key claims and brand messages survive intact inside a single chunk, check whether any critical phrase gets severed at a chunk boundary, and receive a full emailed report of the analysis. The AI ChunkTool is available free at chunktool.newsmarketingbook.com.

To learn more about the book or download a complimentary digital edition, visit News Marketing Book - The Online Visibility Program for AI and SEO.

About David A. McInnis

David A. McInnis is an entrepreneur, author, and innovator in digital communications and information discovery. His work focuses on helping organizations improve visibility, discoverability, and engagement in an evolving digital landscape shaped by artificial intelligence and emerging search technologies.

About News Marketing: The 28-Day Discipline That Keeps Brands Findable

A working playbook for marketing and PR professionals, News Marketing is the practice of publishing one clear, well-structured release every 28 days and letting that rhythm build a permanent, searchable footprint your buyers can find. You'll learn the release format, the calendar, and the measurement plan. The book covers how today's retrieval engines read and surface the work, but the discipline stands on its own. It worked before AI search. It works better now.