NWB Finland Oy to Showcase AINA Natural Water at ECRM's 2026 Vitamin, Weight Management & Sports Nutrition Session

As NWB Finland Oy expands into the United States, the company plans to showcase AINA Natural Water's combination of naturally filtered groundwater sourced from Northern Finland and sustainability-focused bag-in-box packaging designed for modern consumers, families, businesses, and hospitality environments.

"Participating in ECRM is an exciting milestone as we introduce AINA Natural Water to the U.S. market," said Marita Weiman, Quality Assurance Manager at NWB Finland Oy. "We're looking forward to sharing what makes our water and our packaging approach unique while building relationships with retailers seeking premium hydration products that reflect today's consumer preferences."

AINA Natural Water originates in the Pudasjärvi region of Northern Finland, where groundwater is naturally filtered through layers of soil, sand, and rock before being mechanically filtered and packaged. With approximately 32 mg/L of Total Dissolved Solids (TDS), the water offers a naturally soft, neutral taste profile with low mineral content.

The company believes growing consumer interest in premium hydration, environmental responsibility, and convenient household formats creates an opportunity for alternatives to traditional bottled water. Its bag-in-box packaging is designed to use substantially less plastic than conventional bottled-water formats while providing practical larger-volume options for everyday hydration.

The AINA Difference

• Northern Finland Source - Originates in the Pudasjärvi region of Northern Finland, an area known for its forests, natural landscapes, and groundwater resources.

• Naturally Filtered - Groundwater is naturally filtered through layers of soil, sand, and rock before being mechanically filtered and packaged.

• Measured Purity - Contains approximately 32 mg/L of Total Dissolved Solids (TDS), contributing to a soft, clean taste profile.

• Clean Taste Profile - Naturally low mineral content helps provide a balanced drinking experience with no aftertaste.

• Naturally Low in Sodium - Contains only small amounts of sodium and dissolved minerals.

• Sustainability-Focused Packaging - Bag-in-box packaging uses substantially less plastic than traditional bottled-water formats.

"ECRM brings together innovative brands and retail decision-makers in one place," Weiman said. "We're excited to demonstrate how AINA Natural Water combines Northern Finnish groundwater with environmentally conscious packaging in a format designed for today's consumers."

The ECRM Vitamin, Weight Management & Sports Nutrition Session brings together brands and buyers representing major health, specialty, and food, drug, and mass retail channels to explore new products and emerging consumer trends.

For more information, visit ainanaturalwater.fi and nwb.fi.

About NWB Finland Oy

NWB Finland Oy is a Finland-based company focused on sustainable beverage packaging and natural water solutions. Headquartered in Pudasjärvi, Finland, the company was founded with a mission to develop environmentally responsible alternatives to traditional beverage packaging while delivering premium-quality products to consumers around the world.

Its flagship brand, AINA Natural Water, features naturally filtered groundwater sourced from Northern Finland, a region known for its pristine natural environment and abundant groundwater resources. The water is packaged in innovative bag-in-box formats designed to reduce plastic consumption while providing a convenient solution for households, businesses, hospitality venues, and events.

NWB Finland Oy's long-term vision is to make Northern Finland's natural groundwater available to consumers globally while continuing to invest in sustainable packaging solutions that support both consumer needs and environmental responsibility.