ROS Analytics™ Heralds New Era of Progress in Development Metrics

Franchise Development is Now Transitioning from Intuition to Measurable Performance Management

"The future of franchise development will not be managed primarily on our instincts, but rather managed by analytics,” stated Art Coley, founder and CEO of ROS®.  “Our mission is to help franchise leaders make better decisions faster, and the way we intend to achieve this is by bringing unprecedented visibility into the health, flow, and performance of their sales pipelines. This isn’t an updated dashboard, new report, or KPIs we’re talking about; those metrics can only explain what happened. This new analytics standard is capable of explaining the why, the where, and what sales and development teams should be doing next. We believe this advancement heralds the beginning of a brand new era of analytics in franchise development.”

Introducing the Analytics Era of Franchise Development
For decades now, franchise development has largely been managed through activity reporting: metrics such as the number of leads generated, appointments held, Discovery Days conducted, and franchise agreements signed. Those metrics explain what happened. But under ROS Analytics™ new benchmark of metric analysis, we can now help leaders understand why it happened, where momentum is accelerating or slowing, and what corrective actions can best improve performance. By and large, the franchise industry has never before had access to this granular level of visibility into their sales pipeline performance. That all changes with this next-level data capability. With tens of millions of dollars in lead-generation at stake, the wide-ranging implications for the franchise industry simply can’t be overstated.

Introducing Advanced Measurement Metrics: Turning Data Into Executive Intelligence
ROS Analytics™ introduces an entirely new level of advanced measurements, including Pipeline Velocity, Pipeline Deviation, Flow Scores, Stage Progression Rates, Candidate Stagnation Analysis, historical benchmarking, and predictive pipeline indicators. Together, these advanced analytics provide executives with a much clearer picture of pipeline health and sales execution.

Protecting Millions in Marketing Investment
Franchise brands collectively invest tens of millions of dollars every month in franchise lead generation. As such, the greatest opportunity to get more bang for the buck is not in producing more and more leads but rather improving the individual performance of every lead that already exists in the sales pipeline. With its advanced measurement capabilities, ROS Analytics™ is designed to help brands identify bottlenecks, improve conversion efficiency, and increase the overall return on marketing investment.

A Call to the Industry
Over the coming months, ROS® will be introducing additional executive dashboards, benchmarking tools, and educational content leading up to January’s Franchise Recruitment Master Class at the Let’s Grow Conference, followed by the International Franchise Association Convention in late February. With the introduction of this new era in development metrics, the company believes analytics will become the defining competitive advantage for franchise organizations seeking sustainable growth for their brands.

About Recruitment Operating System (ROS®)
Recruitment Operating System (ROS®) helps franchise brands recruit more franchisees through lead generation, sales process management, advanced analytics, and executive reporting. ROS® partners with franchise organizations to improve pipeline performance and accelerate responsible system growth. For more information, please visit https://www.recruitwithros.com.