Green Choice Proteins Announces Upcoming U.S. Launch on One Lavi

The upcoming launch will introduce Green Choice Proteins' Australian-made plant protein powders to U.S. consumers through an online retail platform. The company views OneLavi as an important first step in a broader expansion strategy that also includes a planned Amazon launch and opportunities for additional retail distribution.

"Making Green Choice Proteins available to American consumers is something we've been working toward, and OneLavi represents an exciting first step," said Puneet Chawla, Founder of Green Choice Proteins. "We want to introduce our approach to plant-based nutrition to a new audience, with products that combine quality ingredients, enjoyable flavors, and the convenience people look for in their everyday routines."

Three Plant Protein Flavors Coming to OneLavi

Green Choice Proteins plans to introduce three of its plant-based protein powders on OneLavi, each developed around the company's commitment to ingredient transparency, flavor, and functional daily nutrition.

Chocolate Flavored Protein Powder - Plant-Based Protein

• 35.3g plant protein per serving

• Made with Australian-grown pea and faba

• Features pure cocoa powder and coconut milk powder

• Contains omega-3 from linseed

• No artificial colours, flavours, or fillers

Vanilla Flavored Protein Powder - Plant Based Protein

• 34.9g plant protein per serving

• Designed for smoothies, oats, baking, and everyday nutrition routines

• Made using Australian-grown plant proteins

• Includes omega-3 from linseed

• Clean vanilla flavor profile without artificial additives

Salted Caramel Flavored Protein Powder - Plant Based Protein

• 34.9g plant protein per serving

• Combines caramel sweetness with balanced salted notes

• Made using Australian-grown pea and faba

• Includes omega-3 from linseed

• No artificial colours, flavours, or fillers

All three products are manufactured in Victoria, Australia, and reflect the company's approach to creating plant-based nutrition products that can be incorporated into everyday lifestyles.

Building on U.S. Retail Expansion

The OneLavi announcement follows Green Choice Proteins' participation in the September 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, where the company introduced its Australian-made products and brand philosophy to U.S. retail buyers.

The company's U.S. strategy combines direct consumer availability through e-commerce with ongoing efforts to develop relationships across additional retail channels.

Green Choice Proteins has also announced plans to bring its products to Amazon, providing another potential avenue for reaching consumers as its U.S. presence grows.

"Our goal is to build Green Choice Proteins in the United States step by step," added Chawla. "OneLavi gives us an opportunity to begin reaching consumers directly, while our recent ECRM participation and plans for Amazon are part of a larger effort to introduce the brand across multiple retail channels."

Australian-Made Nutrition for Everyday Lifestyles

Green Choice Proteins develops plant-based nutrition products intended to fit into a wide range of daily routines, from breakfast smoothies and oatmeal to baking and other convenient meal options.

Rather than focusing exclusively on traditional sports nutrition audiences, the company emphasizes the broader appeal of plant protein for consumers interested in clean-label ingredients, transparency, and practical everyday nutrition.

The family-owned business also places importance on responsible sourcing and Australian manufacturing, incorporating plant proteins derived from Australian-grown crops into its formulations.

With its first U.S. consumer launch approaching, Green Choice Proteins plans to continue introducing its products and brand philosophy to American consumers while pursuing additional opportunities for retail growth.

For more information, visit Green Choice Proteins.

About Green Choice Proteins

Based in Victoria, Australia, Green Choice Proteins is a family-owned plant-based nutrition company focused on delivering clean, functional daily nutrition for modern lifestyles. Using plant proteins derived from Australian-grown crops and manufacturing its products in Victoria, the company combines high-quality plant protein with thoughtfully selected functional ingredients to support everyday wellness, performance, and recovery. Built on a philosophy of transparency, sustainability, and formulation integrity, Green Choice Proteins creates clean-label nutrition products with no artificial colours, flavours, or fillers, helping consumers simplify their wellness routines with trusted, Australian-made plant-based nutrition.

Follow Green Choice Proteins on Instagram and Facebook.