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Pflugerville's Quiet Rise: Chips, Aerospace and a 'Fit-Over-Force' Playbook

On The Building Texas Show, PCDC Executive Director Jerry W. Jones Jr. tells host Justin McKenzie how Pflugerville is landing advanced manufacturing, semiconductor, life sciences and aerospace wins, previews Venture Fest (Sept. 26 to Oct. 2), and explains why his team won't recruit any business they wouldn't live next to.


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Pflugerville, TX (Newsworthy.ai) Thursday Nov 5, 2026 @ 7:15 AM CST

The latest episode of The Building Texas Show, Why Pflugerville Texas Is Quietly Building Austin's Next Economy, hosted by Justin McKenzie and published September 15, 2026, sits down in Pflugerville with Jerry W. Jones Jr., executive director of the Pflugerville Community Development Corporation (PCDC). As PCDC marks its 25th anniversary, Jones details how a suburb once joked about for not selling socks inside city limits has quietly become a magnet for advanced manufacturing, semiconductor, life sciences, dual-use defense and aerospace investment along the SH 130 corridor north of Austin.

Recorded after the two first met at a Fed Supernova event, the conversation digs into the mechanics of people-first economic development. Listeners get specific threads to follow:

The Building Texas Show — Why Pflugerville Texas Is Quietly Building Austin's Next Economy

The Building Texas Show — Why Pflugerville Texas Is Quietly Building Austin's Next Economy

“We don't apply for opportunities for businesses to come here that we ourselves as individuals would not want to live next to. Last thing I want as the executive director here is to lure a business here and then it fails. Jerry W. Jones Jr., PCDC”

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  • How PCDC partners with new city manager James Harshorn on infrastructure, parks and roads funded by business tax.
  • PFORGE, the youth entrepreneurship program built with Pflugerville ISD, a district where 100-plus languages are spoken, that just earned an International Economic Development Council award.
  • Venture Fest, running Saturday, September 26 through October 2, with a Women's Summit, two workshops, boot camps and pitch competitions.

Jones frames the strategy in plain language. "We don't apply for opportunities for businesses to come here that we ourselves as individuals would not want to live next to," he tells McKenzie, adding that his north star is simple: "People don't care what you know until they know that you care." On growth pains, he is candid about his own instincts, joking that he pushes constantly for change and then asks his team, "Whose idea was this?" That self-awareness sets the tone for a discussion aimed at residents skeptical that new rooftops and rail spurs actually pay them back.

The episode goes deep on regionalism and fit. Jones celebrates Blue Origin's move to nearby Hutto, arguing supply chain, housing demand and sales tax lift Pflugerville too, and gives a shout-out to C.S. Freeland for activating Venture Fest programming statewide. He notes participation has jumped from roughly 100 attendees two years ago to 480 last year, with more than 300 already registered for 2026. He also highlights the chamber's community fair at Typhoon Texas, PCDC board president Darrell White, and an open invitation to Buc-ee's and Trader Joe's to look at land along SH 130. McKenzie pushes back on Texas silo thinking, urging regional wins over neighbor-versus-neighbor competition.

About The Building Texas Show

The Building Texas Show, hosted by Justin McKenzie, spotlights the founders, economic developers, mayors and operators shaping Texas communities from the Hill Country to the Gulf Coast. Each episode bridges rural and urban Texas with candid conversations about jobs, capital, culture and quality of life. This episode is available now wherever podcasts are heard.

Frequently Asked Questions

Who is Jerry W. Jones Jr. and what does PCDC do?
Jerry W. Jones Jr. is the executive director of the Pflugerville Community Development Corporation (PCDC), the city's economic development arm now celebrating its 25th anniversary. Jones, who started February 3 of the prior year, leads efforts to recruit primary employers in advanced manufacturing, semiconductor, life sciences, dual-use defense and aerospace, while supporting existing small businesses and workforce development across Pflugerville.
What is PFORGE and why did it win national recognition?
PFORGE is a youth entrepreneurship program Jones brought from a previous community and launched with Pflugerville ISD, a district where more than 100 languages are spoken. It teaches young entrepreneurs early business skills so they avoid costly early mistakes. The program recently earned an award from the International Economic Development Council, validating Pflugerville's people-first, education-linked approach to economic development.
When is Pflugerville's Venture Fest and what can attendees expect?
Venture Fest runs Saturday, September 26 through October 2, spanning a full week rather than a single day. Programming includes a Women's Summit on Wednesday with a surprise keynote, two workshops, boot camps and pitch competitions. Attendance grew from roughly 100 participants two years ago to 480 last year, with more than 300 already registered before heavy advertising began.
Why does Jones say PCDC will not recruit every business that shows interest?
Jones told McKenzie PCDC will not pursue businesses its own team would not want to live next to, and will steer companies to better-fitting communities rather than set them up to fail. He argues a failed relocation blemishes both the business and Pflugerville, so fit, valued-wage jobs and quality-of-life alignment matter more than closing every deal.
How does business recruitment actually benefit existing Pflugerville residents?
Jones explains that primary employers push the average median wage up, giving citizens more disposable income, and their tax contributions help fund infrastructure, parks and roads that would otherwise fall on property taxpayers. Working with new city manager James Harshorn, PCDC ties recruitment directly to the services and amenities residents feel day to day.
Why is Jones excited about Blue Origin locating in nearby Hutto?
Rather than viewing Hutto as competition, Jones sees Blue Origin as a regional win that drives housing demand, supply chain spinoffs and sales tax into Pflugerville. His stance reinforces McKenzie's push against Texas silo thinking, arguing communities along the SH 130 corridor grow faster by cooperating than by fighting neighbor-versus-neighbor for every project.