Mad Gab's Expands Into 56 Shaw's Stores Across New England
Maine-based lip care brand celebrates 35 years in business with expanded retail availability in the region where it all began.
Yarmouth, Maine (Newsworthy.ai) Friday Nov 6, 2026 @ 8:00 AM EST
Mad Gab's Expands Into 56 Shaw's Stores Across New England
“Being on the shelves at Shaw's is an incredible milestone as we celebrate our 35th anniversary,” said Gabrielle Melchionda, founder of Mad Gab's. “New England is where this whole adventure started, so having our products available to more families here feels pretty special. I never imagined when I started Mad Gab's that we'd come this far.”
Mad Gab's, a woman-owned lip and body care company headquartered in Yarmouth, Maine, has expanded into 56 Shaw's supermarket locations across New England. The September 2026 rollout brings six varieties of the company's popular lip balms to shoppers in Massachusetts, Maine, New Hampshire, Vermont and Rhode Island as Mad Gab's celebrates its 35th anniversary.
The expansion marks another milestone for Mad Gab's, which began in Massachusetts in 1991 when founder Gabrielle Melchionda made her first batch of lip balm in her mother's kitchen using beeswax from a neighbor. She began selling her products to natural food stores from the trunk of her car, eventually growing the business into a nationally distributed brand headquartered in Maine.
Mad Gab's Expands Into 56 Shaw's Stores Across New England
“Being on the shelves at Shaw's is an incredible milestone as we celebrate our 35th anniversary,” said Gabrielle Melchionda, founder of Mad Gab's. “New England is where this whole adventure started, so having our products available to more families here feels pretty special. I never imagined when I started Mad Gab's that we'd come this far.”
“Being on the shelves at Shaw's is an incredible milestone as we celebrate our 35th anniversary,” said Melchionda. “New England is where this whole adventure started, so having our products available to more families here feels pretty special. I never imagined when I started Mad Gab's that we'd come this far.”
The Shaw's assortment includes six lip balm varieties across two product lines:
- USDA Certified Organic Moose Smooch Lip Balms: Blueberry, Vanilla and Watermelon Ice.
- SPF 15 Lip Balms: Minty Mint, Strawberry and Lemonade.
Mad Gab's Organic Moose Smooch Lip Balms are made with organic olive oil and beeswax to help moisturize dry lips without leaving a greasy or waxy feeling. The company's SPF 15 line combines moisturizing ingredients with sun protection. Both lines feature colorful packaging and playful flavors that have become part of the brand's identity.
The six varieties are available on Lip Care Power Panels at participating Shaw's locations, with placement varying by store.
Beyond its products, Mad Gab's supports the next generation of entrepreneurs through its Incubating Innovators program. Working with local schools and a farmers market, Melchionda helps teens develop business ideas, create products, learn marketing and experience selling to customers. The program reflects her own hands-on introduction to entrepreneurship and her commitment to helping young people explore business ownership.
Frequently Asked Questions
- Where can I buy Mad Gab's products in New England?
- Mad Gab's products are now available in 56 Shaw's supermarket locations across New England, including Massachusetts, Maine, New Hampshire, Vermont, and Rhode Island. This expansion marks a significant milestone as the company celebrates its 35th anniversary.
- What types of lip balms does Mad Gab's offer?
- Mad Gab's offers six varieties of lip balms, available in two lines: USDA Certified Organic Moose Smooch Lip Balms in Blueberry, Vanilla, and Watermelon Ice; and SPF 15 Lip Balms in Minty Mint, Strawberry, and Lemonade. These are part of their expansion into Shaw's stores.
- How long has Mad Gab's been in business and what milestones have they achieved?
- Mad Gab's has been in business for 35 years, starting in 1991 when Gabrielle Melchionda made her first lip balm batch in her mother's kitchen. A major milestone is their recent expansion into 56 Shaw's stores across New England, a region significant to their origins.
Media Contact
Mad Gab's does not have any other recent news to report at this time.