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We are Different
Yes, Newsworthy ticks the boxes of a typical newswire, sending press releases to hundreds of websites (including Google News), influencers, bloggers, and media. But traditional newswire distribution isn't enough with legacy media declining. We're a News Marketing platform prioritizing higher visibility and more control over the customer journey.
Why Newsworthy?
Newsworthy.ai is the first AI-driven newswire built for today’s digital-first, AI-powered world.
We still check every box of a traditional wire—your release is published across hundreds of websites and indexed by Google News—but in today’s landscape, that’s no longer enough. Backlinks and impressions are outdated metrics. What matters now are brand mentions, discoverability, and AI optimization.
That’s why Newsworthy goes further:
- Multi-format publishing – Every release is transformed into articles, blogs, FAQs, TLDRs, newsletters, podcasts, Zero-Click assets, and more.
- Smart distribution – Content is routed to the right channels, in the right format, for the right audience.
- AI + search readiness – Releases are structured for EEAT alignment and LLM ingestion, boosting discoverability in AI search and generative answers.
- Amplification via NewsRamp.com – Extended reach through vertical/local news sites, 38+ podcast categories, 12+ language translations, forums, and social feeds.
The result? Press releases that outperform ads on cost-per-click, deliver lasting brand visibility, and keep working long after traditional campaigns fade.
Newsworthy.ai isn’t just a press release service. It’s the next-generation news marketing engine.
Newsworthy.ai is the first newswire with the following news marketing features:
Distribution Boost via NewsRamp™
Newswires face challenges that reduce press release visibility, including changing SEO algorithms, useful content updates, duplicate content penalties, E-E-A-T, AI, evolving "Search and Answer" trends, shifting media landscapes, and outdated formats. Newsworthy.ai addresses these challenges by integrating with NewsRamp™. NewsRamp enhances press release distribution by countering duplicate content penalties and adapting to changing search trends that negatively impact visibility. How? NewsRamp curates your press release into multiple unique content formats (articles, blog posts, TLDRs, video, and Zero-Click Marketing formats), translates it in up to 12 languages, and then syndicates this content across social media, forums, newsletters, podcasts, and news sites, resulting in increased online visibility and engagement for your press release.
SEO Amplification via Burstable.news™
Newsworthy.ai press releases get an added boost from Burstable.news™—a proprietary SEO amplification technology that turns your press release into hyper-vertical, search-optimized articles published across a network of authoritative third-party sites. These curated stories are tailored for niche audiences, enhancing topical relevance and boosting visibility in organic search.
Burstable.news solves one of the biggest challenges in digital PR: how to extend the life and reach of a press release beyond traditional distribution. By ensuring that each article is uniquely crafted, aligned with Google’s E-E-A-T standards, and published across trusted sources, Burstable.news drives qualified traffic, increases engagement, and builds search authority for both the publisher and the brand behind the news.
Seamlessly integrated into the Newsworthy ecosystem, Burstable.news helps your content appear where it matters most—in front of the right people, at the right time, in the right format.
AI is in Newsworthy's DNA
As the first newswire to integrate OpenAI’s Generative Pre-trained Transformer (GPT) model, Newsworthy.ai has been at the forefront of combining AI and news distribution. But we don’t stop at content creation. Our AI is embedded throughout the entire platform to maximize the discovery, visibility, and engagement of every press release.
From drafting or enhancing press releases—including generating one from any URL—to delivering optimized headlines, our tools are designed for today’s AI-driven media landscape. Behind the scenes, AI helps classify and tag releases, curate and repurpose content across formats, route news to the most relevant endpoints, translate for global reach, and prep your content for large language model ingestion—boosting your chances of showing up in AI summaries and search overviews.
When combined with the power of NewsRamp.com and Burstable.news, your press release gets the visibility it deserves—across platforms, across formats, and across audiences.
Supporting 'News Marketing' Content
After submitting your press release to Newsworthy, our AI tools will take your release and create supporting content to help you market your news and get in front of the right audiences. Supporting content includes:
- media outreach email to pitch your news to journalists
- social messages with hashtags to share the news on social media
- blog post/article for content marketing
- video news short formatted for major social platforms
- translation of the release to multiple languages
Guaranteed Placement Programs
In addition to the hundreds of websites included in Newsworthy's standard distribution, Newsworthy also gives companies the option to choose industry-specific domains to showcase their news. For example, in the human resources space, Newsworthy has publishing partnerships with nearly a dozen high-domain authority sites.
Note: Newsworthy's publishing partnership program gives websites the ability to earn money by offering guaranteed/featured placements of press releases on the website. Learn more.
News Advocacy
When an organization’s employees serve as advocates for the company’s news, people take notice and the company’s news is seen and engaged with by more of the right people. Whether a company has five or five hundred employees, each employee is a potential evangelist to help distribute and communicate positive information about the organization.
Newsworthy is the first newswire to combine advocacy with press release distribution. Simply upload advocate contacts, and when a release is distributed, Newsworthy auto-notifies them via email, with trackable links so that it is possible to measure the activity of advocates.
Google Business Profiles
Newsworthy.ai pioneered the inclusion of a Google Business Profile (formally, Google My Business) in press releases, offering businesses another way to enhance their online presence. Benefits of embedding a Google Business Profile map in your press releases:
- Builds trust among potential customers through visual location proof and press mention.
- Adds an interactive and visual element to the release, paving the way for improved audience engagement.
- Delivers convenience and an engaging exploration tool to readers by providing vital location and business details.
Detailed Reporting
Newsworthy.ai’s enhanced clipping reports make it easy to track and share results, with quick links from your dashboard and shareable public URLs for clients or team members. Reports show where your release was published, live links to each placement, and engagement metrics including a line chart of reads and shares across our network.
Each report also includes estimated cost per click (eCPC)—a clear ROI metric showing the true cost of each reader engagement. With average eCPCs under $0.50 (far below most paid ads) and declining toward zero over time, press releases become one of the most cost-effective and enduring marketing investments available.
eCPC Benefits:
- Clear ROI: Know exactly what each reader engagement costs.
- Better than Ads: Typical eCPC is under $0.50—far less than paid search or social.
- Declines Over Time: Cost approaches zero as releases stay live and continue earning reads.
- Proven Value: Demonstrates performance in hard marketing terms, not just impressions.
Brand Profiles and Newsrooms
Create unlimited brand profiles to streamline press release distribution with auto-filled logos, contacts, images, and even Google Business Profiles. Each brand can also have its own advocacy group and a dedicated, SEO-optimized newsroom with a custom URL—showcasing all press releases, brand details, social links, media kits, and contact information in one professional hub.
Key Benefits:
- Organize and manage multiple brands with ease
- Auto-populate details for faster publishing
- Boost visibility with Google Business Profiles
- Showcase news in SEO-optimized, shareable newsrooms
Blockchain Trusted Redirects
Newsworthy was the first newswire to register press releases on the blockchain, enforcing news integrity. Our use of the blockchain as the “source of truth” for a press release makes it possible to self-host your press releases. We call this a Trusted Redirect, a free service provided by Newsworthy.ai with the following benefits:
- More Traffic: When someone pulls up the press release, Newsworthy redirects them to the press release hosted on your site.
- More Control: When you self-host your press release you control the customer journey and can add your own call-to-action(s).
- Improved Transparency: Self-hosting your press release gives you better insights and transparency over your results.
- Increased Trust: The blockchain-verified badge builds trust with your site visitors.
- Easy Set-Up: Use our WordPress Plugin to start self-hosting your releases. We also have a Shopify plugin.
Decision Maker Inbox Direct
Newsworthy's news marketing feature empowers companies to directly notify industry decision-makers upon distributing a press release. Utilizing a vast database of 'buyers' across diverse industries, Newsworthy sends your news to relevant leaders, enhancing brand awareness and fostering potential sales opportunities.
Integrated Influencer Marketplace
Traditional newswires rely heavily on the distribution of press releases to journalists and digital media properties. While Newsworthy meets those basic requirements, an integrated influencer marketplace distinguishes Newsworthy as the first newswire to recognize the power online influencers have in driving targeted visibility for press releases. Newsworthy.ai's built-in influencer marketplace allows companies to hire relevant influencers to amplify their news after their press release goes live.
Note: Are you an influencer? Why not get paid for doing what you do naturally — creating and/or sharing content? Learn more.
Mark A. Effinger, Founder, Nootopia.com
"I have experienced the power of influencer marketing in building my brand. The convenience of having a marketplace built into my press release service is killer."
