Nutritional Products International Founder Mitch Gould Celebrates Four Decades of Industry Leadership

Mitch Gould, founder and CEO of Nutritional Products International (NPI), is celebrating more than four decades of industry-shaping achievements in brand building, product launches, and U.S. retail distribution. A globally recognized marketing executive, Gould has played a pivotal role in helping hundreds of companies successfully navigate the complexities of entering and scaling in the U.S. market.

Over the course of his 40+ year career, Gould has secured major product placements in leading retailers including Home Depot, Walmart, Costco, Walgreens, CVS, GNC, Vitamin Shoppe, and many more. Early in his career, he worked with some of the most recognized names in consumer products during the nationwide expansion of big-box retail. His ability to build relationships and close deals with major buyers and category managers helped brands achieve mass-market penetration and multimillion-dollar revenues.

“It’s been an incredible journey,” said Gould. “I’ve had the honor of working with some of the biggest names in retail and sports nutrition, and I’m proud of the platform we’ve built at NPI to help emerging brands succeed in the U.S.”

In the early 2000s, Gould expanded his focus to the health, wellness, and sports nutrition sectors, representing high-profile athletes and celebrities including Hulk Hogan, Ronnie Coleman, Chuck Liddell, Bob Wall, and others. His success in placing their product lines in national retail chains helped launch a wave of fitness and lifestyle brands still relevant today.

When Amazon began expanding into health and wellness, Gould and NPI were tapped to assist in building out the platform’s sports nutrition category, which later evolved into Muscle Foods, a now-thriving segment of Amazon’s marketplace. His ability to anticipate trends and align with retail shifts positioned NPI as a strategic launch partner for both domestic and international companies.

Recognizing the recurring struggles of overseas brands entering the U.S. market, Gould developed the “Evolution of Distribution” — a turnkey platform that provides global brands with a streamlined, cost-effective pathway to enter the U.S. retail ecosystem. The Evolution of Distribution program includes everything from product importation and compliance to sales strategy, buyer outreach, and logistics support.

“Companies were coming to America and losing millions trying to do it themselves,” said Gould. “We created a single point of entry—a proven system that handles the heavy lifting and dramatically increases their chances of success.”

NPI works in tandem with InHealth Media (IHM), a cost-effective PR and media agency also founded by Gould. IHM specializes in high-impact visibility campaigns across traditional media, digital platforms, influencers, and retail-focused publications. Together, NPI and IHM provide a full-service solution encompassing distribution, promotion, and sustained brand visibility.

Gould’s combined ventures continue to drive success for brands ranging from startup entrepreneurs to established multinational companies looking to scale in the U.S.

For more about Nutritional Products International and its unique distribution strategies, visit: https://nutricompany.com

For more on InHealth Media, visit: https://inhealthmedia.com

About Nutritional Products International

Nutritional Products International specializes in helping companies expand the sales of their new or existing products throughout the United States. We work closely with brand developers, manufacturers, and retail outlets to ensure a smooth transition from product launch through consumer purchase. In addition, we have the ability to import distribute and promote foreign brands that wish to enter the US Market.

About InHealth Media

InHealth Media team members have more than 30 years of combined experience with health, skin care, fitness and nutrition brands. Representing hundreds of brands through the years gives us in-depth knowledge of the challenges today’s manufacturers face. Distribution to thousands of outlets throughout the U.S. has been accomplished through knowledge, experience and relationships with key executives. We have a comprehensive grasp of what modern consumers seek. All of this combined with with resources and tools, are what make InHealth Media stand out amongst the crowd.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with over 25 years of experience launching consumer products across categories including dietary supplements, sports nutrition, skincare, hardware, and beverages. He has represented iconic brands like Igloo, Rubbermaid, Sunbeam, Miracle-Gro, and celebrity lines including Steven Seagal’s Lightning Bolt, Hulk Hogan’s Hogan Nutrition, and Chuck Liddell’s Iceman RX. Gould has secured placements with major retailers such as Walmart, Costco, GNC, Amazon, CVS, Walgreens, and Home Depot, and has built national sales teams while forming strategic partnerships with athletes and public figures like Ronnie Coleman, Roberto Clemente Jr., and Tapout Nutrition.