Nutritional Products International Newsroom

The creator of the Evolution of Distribution® who built Amazon's sports nutrition category from ground zero and placed brands with America's largest retailers, including Walmart, Costco, CVS, and Walgreens.

The Nutritional Products International founder explains why health, wellness, beauty and consumer product brands need more than retail placement to succeed at major U.S. retailers.

Veteran distribution executive and author of The Blonde, The Ferrari & The Kwan says Independence Day is a reminder that opportunity, perseverance, and innovation continue to drive entrepreneurial success in America.

Founder Mitch Gould says many successful international brands underestimate the complexity of entering the world's largest consumer market, a challenge that inspired NPI's Evolution of Distribution platform more than 20 years ago.

Mitch Gould, Founder & CEO of Nutritional Products International, Recognized by His Son for Transforming a Brooklyn Family Tradition into a Global Distribution Empire.

NPI Founder Mitch Gould Traces the Roots of His "Evolution of Distribution" Model Back to His Grandfather's Factory Floor, His Father's Manufacturing Legacy, and a Mentor Who Opened Doors at Home Depot and Beyond,

The creator of the Evolution of Distribution and author of The Blonde, the Ferrari, and the Kwan reveals the strategy behind placing health and wellness brands in Home Depot, Lowe's, Walmart, Costco, Walgreens, CVS, GNC, 7-Eleven, and Amazon.

Nutritional Products International (NPI), led by founder Mitch Gould, is celebrating more than 20 years of helping brands from around the world successfully enter and scale within the United States. Through its proven Evolution of Distribution® platform, NPI has worked with companies across multiple continents.

NPI Founder Mitch Gould says Memorial Day serves as a reminder to honor the sacrifices made by America’s military families while reflecting on the freedoms and opportunities those sacrifices helped protect.

With more than 35 years of experience as a nutrition expert, retail distribution strategist, and brand-building executive, Mitch Gould is sharing the core strategies behind successfully selling products into major retailers including Walmart, Target, CVS, Walgreens, Costco, GNC, Amazon, 7-Eleven, Home Depot, and Lowe’s.