Nutritional Products International Newsroom

Created by Mitch Gould, Founder & CEO of Nutritional Products International, a Proven Model for Building Retail Success in the U.S. Market

Veteran retail strategist draws on more than 35 years of industry experience to help health and wellness brands successfully enter the U.S. market.

The business memoir highlighting resilience, reinvention and celebrity partnerships joins this year’s “Everyone Wins” Nominee Gift Bags.

The real-life story of deals, relationships and reinvention joins the annual celebrity gift experience celebrating Hollywood’s biggest night.

Defined 15% global tariff structure may ease uncertainty for overseas nutrition companies that previously delayed or canceled U.S. market entry plans.

The veteran retail executive explains why operational reliability — not launch excitement — determines long-term success with America’s largest retailer.

The veteran retail executive explains why disciplined preparation — not product hype — is what ultimately drives success with America’s most selective retailers.

Mitch Gould thanks clients and partners as NPI’s Evolution of Distribution® platform continues to redefine U.S. market entry for international nutritional products, health, wellness, and functional food brands seeking scalable growth in the United States.

Evolution of Distribution® Platform Continues to Expand as Global Brands Enter the U.S. Market.

From Steven Seagal and Hulk Hogan to elite athletes and global wellness innovators, brands choose Mitch Gould and Nutritional Products International to win in the U.S. health and wellness market.