Nutritional Products International Newsroom

With more than 35 years of experience as a nutrition expert, retail distribution strategist, and brand-building executive, Mitch Gould is sharing the core strategies behind successfully selling products into major retailers including Walmart, Target, CVS, Walgreens, Costco, GNC, Amazon, 7-Eleven, Home Depot, and Lowe’s.

Led by Mitch Gould, NPI is celebrating 20 years of helping brands successfully enter and scale within the United States. Gould, an expert in nutrition, distribution, and brand building, brings more than 35 years of experience developing systems and strategies that continue to shape how products reach the world’s largest consumer market.

Mitch Gould, an expert in nutrition, distribution, and brand building, reflects on Amazon’s early nutrition category and shares lessons for brands navigating today’s competitive market.

Nutritional Products International (NPI), led by industry veteran Mitch Gould, continues to position its Evolution of Distribution® platform as a turnkey solution for international brands seeking entry into the world’s largest consumer market.

Industry veteran and sports nutrition expert draws on early experience in Amazon’s category development to outline what brands must get right to succeed today

Industry veteran behind Evolution of Distribution shares insights on what separates successful sports nutrition brands in the U.S.

Entrepreneur’s real-world success story shared with select award-season nominees as part of Distinctive Assets’ annual celebrity gift experience.

Following the passing of Chuck Norris, NPI CEO Mitch Gould shares reflections on the global icon’s influence on martial arts, fitness, and personal discipline. Gould, known for his work in sports nutrition and performance-focused wellness, recalls early interactions connected through Norris’s longtime collaborator Bob Wall.

Nutritional Products International Founder and CEO Mitch Gould shares lessons from a 40+ year retail career and explains how the Evolution of Distribution helps international brands enter the U.S. market in a new Citybiz Q&A interview.

Created by Mitch Gould, Founder & CEO of Nutritional Products International, a Proven Model for Building Retail Success in the U.S. Market