Nutritional Products International Newsroom

Getting products on the shelf is one thing — getting them off the shelf is another.

Nutritional Products International streamlines U.S. market entry for health and wellness companies through its proven all-in-one distribution, logistics, and marketing platform.

“To me, walking into the headquarters of Walmart in Bentonville was like walking onto the field to play the Super Bowl,” says Gould, reflecting on his landmark meetings with the world’s largest retailer and the global success of Lightning Bolt Energy Drink.

Mitch Gould, founder and CEO of Nutritional Products International (NPI), reflects on building partnerships with America’s leading retailers. Leveraging his “Evolution of Distribution” platform, Gould continues to streamline product launches into the U.S. market with a turnkey approach that combines sales, marketing, logistics, and compliance.

With more than three decades of experience, Mitch Gould’s Evolution of Distribution model continues to simplify U.S. market entry for global health and wellness brands. NPI and IHM provide an integrated pathway that combines import, distribution, and promotion for lasting retail success.

Mitch Gould, founder of Nutritional Products International and InHealth Media, participated in the 2025 ECRM Vitamin, Weight Management & Sports Nutrition Session at the PGA National Resort & Spa. His team showcased their proven “Evolution of Distribution” platform, helping brands streamline entry into the U.S. market.

Mitch Gould’s Nutritional Products International helps global health and wellness brands overcome regulatory, logistical, and retail challenges when entering the U.S. market. Through his proven Evolution of Distribution model, Gould delivers a streamlined, cost-effective pathway that combines compliance, sales, and marketing expertise.

Mitch Gould, founder of Nutritional Products International, has spent more than 30 years bringing consumer brands to America’s biggest retailers. Today, through his Evolution of Distribution platform, he continues to help international companies achieve fast, efficient entry into the U.S. market.

NPI’s Turnkey Platform Provides International Companies With Speed-to-Market, Compliance Support, and Retail Access.

From Walmart and Costco to 7-Eleven, CVS, and Home Depot, Gould has worked alongside the biggest names in retail to launch and expand brands into the U.S. market.