Mitch Gould of Nutritional Products International Reflects on Seven-Figure Success with Costco and Other U.S. Retail Giants

Mitch Gould, founder and CEO of Nutritional Products International (NPI), continues to highlight his track record of forging multi-million-dollar retail partnerships, including securing seven-figure deals with Costco, the third-largest retailer in the United States.

With over three decades of experience in the retail and consumer goods sector, Gould credits his success at Costco to understanding the company’s distinct business model—delivering value packs of well-known brands at highly competitive prices. This strategy has fueled Costco’s extraordinary growth, which now includes over 900 warehouses globally (including more than 600 in the U.S.) and a workforce of over 300,000, while 2024 net sales topped $250 billion.”

“Costco is a unique retail powerhouse built on loyalty and value,” said Gould. “The company’s model of offering trusted brands in bulk packs resonates with American households, and it’s been an honor to work directly with their team to bring products into that environment.”

Throughout his career, Gould has built strong relationships with the nation’s top retailers, including Walmart, Home Depot, Lowe’s, Walgreens, CVS, and Rite Aid. He notes that while initial deals often came through in-person meetings, today much of the retailer engagement happens through major industry events and curated buyer showcases.

At the core of NPI’s success is Gould’s “Evolution of Distribution” platform, a turnkey system designed to help brands navigate every aspect of U.S. market entry—from regulatory compliance and logistics to marketing, PR, and sales execution. Together with its sister company InHealth Media, NPI provides a complete infrastructure that makes product launches seamless, cost-effective, and efficient.

“Our mission is to remove the guesswork for international and domestic brands looking to succeed in the world’s most competitive retail market,” Gould added. “By managing all facets of the process, we allow our clients to focus on what they do best—creating great products.”

About Nutritional Products International (NPI)

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and expand products, ensuring a smooth path from concept to shelf.

About InHealth Media

InHealth Media team members have more than 30 years of combined experience with health, skin care, fitness and nutrition brands. Representing hundreds of brands through the years gives us in-depth knowledge of the challenges today’s manufacturers face. Distribution to thousands of outlets throughout the U.S. has been accomplished through knowledge, experience and relationships with key executives. We have a comprehensive grasp of what modern consumers seek. All of this combined with resources and tools, are what make InHealth Media stand out amongst the crowd.