NPI's Mitch Gould to Meet With Select Brands at Newtopia Now

Gould, who has sold into tens of thousands of retailers throughout his decades in the health and wellness industry, has procured multimillion-dollar orders from many of the nation's largest retail organizations, including Walmart, 7-Eleven, GNC, The Vitamin Shoppe, Vitamin World, CVS and Walgreens.

He also played an integral role in the early development of Amazon's sports nutrition category, helping grow the category from its infancy to more than $100 million in sales.

"Newtopia Now brings together exactly the kind of entrepreneurs and innovative brands that continue to move our industry forward," Gould said. "I'm looking forward to meeting with a select group of companies where our experience, relationships and infrastructure can make a meaningful difference in their U.S. growth."

Newtopia Now, taking place at the Colorado Convention Center, will bring together more than 500 emerging and established brands alongside retailers, distributors, investors and other industry leaders across natural products and consumer packaged goods.

For Gould, the event provides an opportunity to identify companies with innovative products and strong leadership that are ready to take the next step in their development.

"We're not looking to work with every brand," Gould said. "We're looking for companies where there is a strong fit and where we believe we can build something together. When you combine a great product and a committed entrepreneur with the right retail strategy, relationships and execution, you have the foundation for long-term growth."

Decades of Retail Experience

Gould's career has spanned retail distribution, manufacturing, brand development, sales and marketing. In addition to his work with major retailers, he has partnered with high-profile athletes and celebrities including Wayne Gretzky, Steven Seagal and Hulk Hogan on product and brand initiatives.

That experience eventually led Gould to develop NPI's "Evolution of Distribution" platform, which provides domestic and international companies with a coordinated approach to entering and expanding in the United States.

The platform brings together global logistics and U.S. market entry, product readiness and regulatory alignment, market positioning and brand strategy, retail and e-commerce placement, and post-placement marketing and demand generation.

"Getting a product into the United States is only one piece of the puzzle," Gould said. "You need the right strategy before you approach retailers, and then you need the infrastructure and marketing support to build demand after you secure placement. I've spent decades working on every side of that equation."

Seeking Brands Ready for Their Next Stage

Newtopia Now's emphasis on emerging natural products makes the event particularly relevant to NPI's work with companies looking to expand their presence in the U.S.

The 2026 show includes brands across food, beverage, wellness, beauty and lifestyle categories, along with educational programming, networking opportunities and the event's first International Pavilion.

Gould said he is particularly interested in conversations with entrepreneurs who have already built a strong product or brand and recognize that successfully scaling in the U.S. requires a comprehensive approach.

"There are tremendous products being developed by entrepreneurs in the United States and around the world," Gould said. "What many of those companies need is a partner who understands how to turn that potential into retail opportunities. That's where our experience can be valuable."

Gould will be available for meetings with select brands during Newtopia Now 2026. Companies interested in discussing U.S. market expansion, retail distribution and potential opportunities to work with NPI can contact Nutritional Products International to request a meeting.

Newtopia Now 2026 takes place Aug. 18-20 at the Colorado Convention Center in Denver.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

About Nutritional Products International (NPI)

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.