Leadership and Innovation: How Kasey Jorgenson is Transforming Real Estate with AI

Frequently Asked Questions

Who is Kasey Jorgenson and what is his background?

Kasey Jorgenson is the founder of Jorgenson Real Estate, an independent brokerage in downtown Round Rock with roughly 15 agents. Before launching his own firm, he spent more than 15 years—essentially his entire real estate career—with a major national brokerage. Prior to real estate, he served as a U.S. Navy rescue swimmer, training he credits with shaping how he handles high-stakes transactions today.

What does the 86% attrition rate reference mean?

Jorgenson explains that when he went through the Navy rescue swimmer pipeline, roughly 86% of candidates washed out across boot camp, aircrew school, and rescue swimmer school. He admits he was a terrible runner and instructors ran in his face trying to get him to quit, but his refusal to drop out became a perseverance lesson he now applies to the peaks and valleys of self-employment.

Why did Jorgenson leave a major national brokerage to go independent?

After more than 15 years, Jorgenson's team had built its own brand, systems, support staff, and reputation that had branched away from the parent company. He says he still loves that company's mission but the economics were no longer a win-win. Going independent also lets his smaller brokerage make fast changes while large competitors move like dinosaurs.

How is AI changing how buyers find real estate agents?

Jorgenson says consumers increasingly ask tools like ChatGPT which agent to hire, and his brokerage frequently gets recommended across Williamson County. He argues AI models now trust spoken word and testimonials above almost everything else, which is why he prioritizes podcasts, YouTube, Google Business Profiles, and local trust signals like the Round Rock Chamber of Commerce and Better Business Bureau.

What is the pro bono program Jorgenson's brokerage launched?

Jorgenson rolled out a program where his top agents are expected—though not required—to take on at least one pro bono seller per year who is in a bad financial spot and cannot afford commission. He says big brokerages typically block this kind of initiative because of insurance and policy constraints, which is one more reason he values operating independently.

What is Jorgenson's outlook for the Round Rock housing market through 2027?

Jorgenson expects slow, steady growth over the next five years, with more meaningful, healthy gains starting late 2026 and into 2027 as mortgage rates ease and national uncertainty settles. He notes Austin is already leading the country in home sales again, and credits Round Rock's Dell-era master plan, strong schools, parks, and I-35 improvements for anchoring long-term value.