Bryan Eisenberg, New York Times bestselling author and International Keynote Speaker

New York Times bestselling author and the man who helped coin "conversion rate optimization" will trace three decades of media shifts to make the case that AI hasn't changed what wins customers. It has just removed the last excuse for not doing it.

On Rock Solid: Round Rock Business Leaders Podcast, host Bryan Eisenberg talks with attorney Jeff Barnett of Barnett & Leuty about the five essential estate planning documents every Texas adult needs, why 18-year-olds need power of attorney, and the costly consequences of dying without a will.

Former Major League Baseball utility player and Round Rock Express Hall of Famer Matt Kata joins Rock Solid host Bryan Eisenberg to unpack the mindset that carried him from the big leagues to banking, coaching youth athletes, and community leadership in Round Rock, Texas.

Monica von Waaden, founder of Hope Austin and Hope Round Rock, joins host Bryan Eisenberg to reveal how an all-volunteer nonprofit delivers protein-rich meals to more than 5,000 Central Texas children each week, and shares leadership lessons from law, teaching, and running a Panera franchise.

New York Times bestselling author Bryan Eisenberg debuts Mavi & Friends, children's songs built from the speech sounds of the world's languages instead of words, so a toddler in Seoul, a toddler in São Paulo, and a toddler in Texas can all sing the same song.

On Rock Solid, Lindsay Shappee, co-owner of Family Friend Roofing & Construction, tells host Bryan Eisenberg how burnout at JP Morgan, her aunt's terminal illness, and a chance breakfast with Aaron Bernard led her to bootstrap a Williamson County roofing company built on community, veterans, and trust.

On Rock Solid, SCORE Austin Chair Shannon Black joins host Bryan Eisenberg to unpack post-COVID hiring tactics, from posting jobs Sunday morning to using 30+ hashtags for SEO. The former Montessori school founder also shares surviving a rattlesnake bite and free mentorship resources for entrepreneurs.

On Rock Solid, TikTok account executive and Round Rock native Ennis Wright joins host Bryan Eisenberg to debunk myths about the platform, explain the 'halo effect' driving offline sales, and show why local businesses from banks to roofers can grow through storytelling without ever going viral.

On Rock Solid, Kim Pollok, CEO of SWBC Payroll & HR, tells host Bryan Eisenberg how a 2009 layoff led to an entry-level benefits job and, 16 years later, the top seat. She shares mentor lessons, multigenerational management, and how her firm is cautiously deploying AI.

Texas State Representative Caroline Harris Davila joins Bryan Eisenberg on Rock Solid to share how a lifelong Round Rock kid ran for office at 27, conquered a paralyzing fear of public speaking, and now helps neighbors with everything from driver license appointments to autopsies.