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Frisco ISD Trustee Stephanie Elad on Enrollment Decline, Teacher Retention and T

On The Building Texas Show, Frisco ISD trustee Stephanie Elad tells host Justin McKenzie how a viral school board moment pushed her to run in 2022, why she brought a confidential engagement survey to cut teacher turnover, and how plumbing and HVAC apprenticeships can pay $60K-$70K out of high school.


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Frisco, TX (Newsworthy.ai) Thursday Jul 16, 2026 @ 2:00 PM CDT

The July 9, 2026 episode of The Building Texas Show, titled Frisco's Population Boom: What's Really Happening?, hosted by Justin McKenzie, features a candid conversation with Stephanie Elad, a corporate HR executive turned two-term Frisco ISD trustee. The episode arrives as one of North Texas's most talked-about school districts navigates a new reality: after years of explosive growth, Frisco ISD is now landlocked, built out, and facing declining enrollment. Elad, reelected last year to a term running through 2028, unpacks what that inflection point means for teachers, families, and taxpayers.

The conversation moves through a set of concrete topic threads pulled from Elad's tenure on the board:

The Building Texas Show —  Frisco's Population Boom: What's Really Happening?

The Building Texas Show — Frisco's Population Boom: What's Really Happening?

Photo: Justin McKenzie

“I proposed and advocated for an engagement survey type thing that corporations do, but the school districts, at least this one had not done that. At least not in a formal way and not in a confidential third-party way, which I think is important in order to get honest feedback.”

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  • How a 2021 board meeting comment, "this is our meeting, not the community's," triggered a standing ovation, statewide press coverage, and her 2022 run for office.
  • Bringing a confidential, third-party employee engagement survey into the district to improve teacher retention.
  • Building plumbing, electrical, and HVAC apprenticeship pathways inside Frisco high schools alongside existing CTE tracks like medical terminology, legal assistant work, and e-gaming.
  • Preparing students for careers that AI cannot replace, and pushing families to actually vote in low-turnout school board elections.

Elad describes the moment that changed her trajectory in her own words. Recalling the April 2021 board meeting, she tells McKenzie:

"The board president said, you know, this is our meeting, meaning theirs and not the community's. And that just did not sit right with me. I didn't like it. And so I was sitting waiting for my turn to talk, and I realized that what I really wanted to talk about at that point was what he had just said."

She also frames her HR background as central to how she governs, noting that tough conversations with staff and parents "have never really been foreign to me because I've just been doing it for so long."

The episode goes deeper on workforce readiness and the stigma around the trades. Elad points to a neighbor who owns a plumbing business, clears a couple hundred thousand dollars a year, and cannot find apprentice plumbers, arguing that Frisco high schoolers should be able to enter apprenticeship programs earning $60,000 to $70,000 within a year or two of graduation, without debt or a four-year degree. McKenzie connects the thread to his advisory work with the startup Founding Up and to PTECH welding programs in the San Antonio area, where students graduate with as many as 60 college credit hours through community college partnerships. Elad also discusses the district's new superintendent, hired roughly a month before taping, and her renewed optimism about Frisco ISD's next chapter.

About The Building Texas Show

The Building Texas Show, hosted by Justin McKenzie, profiles the founders, operators, educators, and civic leaders shaping the future of Texas. Each week the show digs into the people and decisions behind the state's growth, from startups and small business to schools, workforce development, and community leadership. New episodes release weekly across YouTube, Facebook, Instagram, and LinkedIn. This episode is available now wherever podcasts are heard.

Additional Information

Frequently Asked Questions

Who is Stephanie Elad and how did she end up on the Frisco ISD board?
Elad is a corporate HR executive who relocated to Frisco from California 13 years ago for a job promotion. After speaking up at an April 2021 board meeting about the president's remark that it was the board's meeting, not the community's, her comments went viral statewide. She looked for someone else to run, could not find anyone, and ran herself in 2022, winning reelection last year to a term through 2028.
What did Elad do to address teacher retention in Frisco ISD?
Drawing on her Fortune 100 HR experience, Elad proposed and advocated for a confidential, third-party employee engagement survey, something corporations routinely run but the district had not done in a formal way. The survey launched around the time she joined the board and is ongoing. She says turnover has since decreased and retention has improved, though teacher retention remains an issue statewide.
Why is Elad pushing plumbing, electrical, and HVAC apprenticeships in high schools?
Elad argues students can enter apprenticeship programs and earn $60,000 to $70,000 a year within a year or two of graduating, with no college debt or four-year degree required. She points to a neighbor who owns a plumbing business, makes a couple hundred thousand dollars annually, and cannot find apprentices. She also notes AI cannot replace a toilet or stop a water main leak.
What enrollment challenges is Frisco ISD facing now?
Frisco ISD is landlocked and built out, and enrollment is now declining rather than growing. Elad describes this as a new life-cycle stage for the district, one that creates challenges the board has not faced before. She says the district must work through it and hopes to eventually reach a steady state somewhere between the boom years and continued decline.
What CTE and corporate partnership programs already exist in Frisco ISD?
Elad says career and technical education tracks in the district include medical terminology, legal assistant training, and a sports gaming or e-gaming program. She sees CTE centers as the natural place for corporate partnerships to form, and she is working with district leaders to embed trades programs like plumbing and HVAC alongside them, starting earlier than community college.
How does Elad want community members to engage with the school board?
She urges residents to vote in every school board election, noting early voting takes five to ten minutes and municipal turnout is low. She also encourages joining PTA or booster clubs, volunteering on campus, attending or streaming board meetings, and knowing all seven trustees, how they vote, and what they stand for, because if you do not fill the gap, someone else will.