In a blog post related to the marketplace for ideas, adapted from his new book The Earned Life, the renowned leadership coach and bestselling author Marshall Goldsmith explores the importance of understanding the market for your work.
Goldsmith writes: “The marketplace is more important than simply having a great idea, a great product and great talent. Without a knowledge of what the market is for your talents, services or business, you may not be able to earn the living you want, or the life you feel you deserve.” When the market changes, so too does the marketplace. Artists need a marketplace to thrive, as do businesses.
The war in Ukraine has affected the market for many Ukrainian artists and businesspeople. One gallery owner has moved into NFTs — non fungible tokens — to help support Ukrainian artists.
The gallery owner Lika Spivakovska has been championing emerging Ukrainian artists since she opened her gallery Spivakovska Art:Ego, in 2014. She closed her physical gallery after the Russian invasion. Now, to help artists throughout the war, she is working with the Lighthouse, an NFT art gallery in Puerto Rico, to digitize photos of the art from Ukrainian artists she represented. She responded to the emerging NFT marketplace to help artists whose livelihoods were threatened by the Russian invasion. One NFT raised more than $30,000.
Without a marketplace, ideas can wither.
In The Earned Life Goldsmith uncovers the source of today’s existential crises, including regrets that stem from choices that irrevocably alter our lives, reroute destinies, and haunt our memories. These are particularly timely themes today.
With Goldsmith’s book as a guide, readers can close the gap between what they plan to achieve and what they actually get done—even in a world full of inescapable unfairness and curveballs—and live an earned life that is fulfilling in the long run.
You can read Marshall Goldsmith’s blog here.
About MARSHALL GOLDSMITH
Marshall Goldsmith has been recognized for years as the world’s leading executive coach and the New York Times bestselling author of many books, including What Got You Here Won’t Get You There, Mojo, and Triggers. He received his Ph.D. from the UCLA Anderson School of Management. In his coaching practice, Goldsmith has advised more than 200 major CEOs and their management teams. He and his wife live in Nashville, Tennessee.
About THE EARNED LIFE
In THE EARNED LIFE (Currency Books), Marshall Goldsmith uncovers the source of today’s existential crisis: regret, the kind stemming from choices that irrevocably alter our lives, reroutes destinies, and haunts our memories—particularly timely themes as the pandemic and Great Resignation inspire people to seek meaning in their lives, get unstuck and make changes. With this book as their guide, readers can close the gap between what they plan to achieve and what they actually get done—even in a world full of inescapable unfairness and curveballs—and live an earned life too fulfilling to dwell on the “what ifs.”
If you’d like more information on Marshall Goldsmith, The Earned Life, and his work, please get in touch with Lyda Goldsmith.
