Marshall Goldsmith Shows Why Support Is Essential for Growth

In a blog post related to customer-focused actions, adapted from his new book The Earned Life, the renowned leadership expert and bestselling author Marshall Goldsmith talks about how focusing on the end user is essential for growth.

Goldsmith writes, “I believe that among Peter Drucker’s many insights, his tight focus on the customer will be his most lasting. Drucker believed that everything in business begins with the customer. Drucker was guiding us to adopt his expansive definition of customer when he asked, ‘Who is your customer? A customer is much more than someone who pays for your product or service. A customer could be someone you never meet, such as the end-consumer of your product or service, or the decision-maker who approves the purchase, or a private citizen engaged in refining and repurposing your product for his own purposes, or a public figure who can influence other future customers. ”

The U.S. embassy in Kyiv, Ukraine's capital, reopened on Wednesday, three months after it suspended operations in the city in the days leading up to Russia’s invasion, according to the U.S. Secretary of State, Antony Blinken. Dozens of other embassies have returned to the Ukrainian capital in recent weeks. An embassy provides more than a refuge — it shows a commitment to the future of a country, and a support for its well-being.

In The Earned Life Goldsmith uncovers the source of today’s existential crises, including regrets that stem from choices that irrevocably alter our lives, reroute destinies, and haunt our memories. These are particularly timely themes today.

With Goldsmith’s book as a guide, readers can close the gap between what they plan to achieve and what they actually get done—even in a world full of inescapable unfairness and curveballs—and live an earned life that is fulfilling in the long run.

You can read Marshall Goldsmith’s blog here.

About MARSHALL GOLDSMITH

Marshall Goldsmith has been recognized for years as the world’s leading executive coach and the New York Times bestselling author of many books, including What Got You Here Won’t Get You There, Mojo, and Triggers. He received his Ph.D. from the UCLA Anderson School of Management. In his coaching practice, Goldsmith has advised more than 200 major CEOs and their management teams. He and his wife live in Nashville, Tennessee.

About THE EARNED LIFE

In THE EARNED LIFE (Currency Books), Marshall Goldsmith uncovers the source of today’s existential crisis: regret, the kind stemming from choices that irrevocably alter our lives, reroutes destinies, and haunts our memories—particularly timely themes as the pandemic and Great Resignation inspire people to seek meaning in their lives, get unstuck and make changes. With this book as their guide, readers can close the gap between what they plan to achieve and what they actually get done—even in a world full of inescapable unfairness and curveballs—and live an earned life too fulfilling to dwell on the “what ifs.”

If you’d like more information on Marshall Goldsmith, The Earned Life, and his work, please get in touch with Lyda Goldsmith.