Rapid Growth of AI in Recruitment Over the Past Year - New Study by HR Research Institute

HR.com’s HR Research Institute’s latest study, HR.com’s Future of AI and Recruitment Technologies 2024-25, reveals a seismic shift in the adoption of artificial intelligence (AI) in talent acquisition (TA). The use of AI in hiring processes has nearly doubled in one year, soaring from 26% in 2023 to 53% in 2024.

While organizations are advancing their recruitment technology capabilities, the study reveals considerable room for improvement in adopting and optimizing modern tools to meet current hiring demands.

Key Findings:

• Recruitment Tech Performance Lags: Only 45% of HR professionals rate their recruitment tech stacks as good or excellent—a slight increase from 39% last year. This leaves over half of organizations stuck at average or below-average levels, slowing their ability to attract top talent.

• Mismatch in Job Advertising Methods and Effectiveness: While 82% of organizations advertise jobs on their company website and 78% on job boards, only 32% and 53%, respectively, find these methods effective.

• Lagging Mobile Optimization: Only 50% of respondents believe their job application processes are optimized for mobile, leaving the other half struggling to catch up in a mobile-first world. This failure to leverage mobile recruiting results in missed opportunities to connect with a broader and more responsive talent pool.

• AI Adoption Drives Superior Results: Organizations with advanced recruitment technology are reaping the benefits of artificial intelligence. These companies are:

• 33 times more likely to use AI for predictive analytics

• 20 times more likely to leverage AI extensively for enhancing TA strategies

“Recruitment technology is evolving, but many organizations are missing key opportunities to improve efficiency and candidate experience,” said Debbie McGrath, Chief Instigator and CEO of HR.com. “Our research underscores the urgent need for businesses to embrace cutting-edge tools, particularly AI and mobile optimization, to stay competitive in the war for talent.”

The full research report, HR.com's Future of AI and Recruitment Technologies 2024-25, is available for free download and offers a detailed look at hiring automation challenges and recommendations for business leaders looking for actionable insights to refine their talent acquisition strategies.

The recording of the research webcast presentation, AI and Recruitment Tech: The Good, the Bad, and the 'Why Did We Buy That?,' is available for viewing 24/7 on demand.

About HR.com and the HR Research Institute

The HR Research Institute (HRRI) helps you keep your finger on the pulse of HR! Powered by HR.com, the world’s largest HR community, the HRRI identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings. Among the most productive and respected HR research institutes globally, the HRRI publishes dozens of high-quality reports every year across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 250 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit hr.com/hrresearchinstitute to maximize your HR potential.

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